The currency of trust: how to build brand credibility
Lizzie Tearle, Client Services Director at 26, explains why credibility plays an important role in the success of marketing campaigns…
Lizzie Tearle, Client Services Director at 26, explains why credibility plays an important role in the success of marketing campaigns…
According to recent research, it costs $126 to get someone to download and maybe go through your PDF credentials. Heraldist decided to cut out the middleman…
Marketers are stumbling into a series of common traps that stop them harnessing demand, writes Umar Akhtar, co-founder and CMO, Qudo…
Consumers have become hyper-fatigued by certain brand communications and are now actively choosing not to choose, writes Estelle Boon, Head of Consumer Brands at Grayling…
Rapid cutback scan be short-sighted. Investment in marketing can be a key to long-term growth, enabling companies to pull ahead of the competition amidst downturns.
Brand sampling is a key tool in any marketer’s armoury, writes Martin Rothwell of GottaBe!
NDA’s Marketing the Marketers series talks to the marketing and comms leaders supporting the success of our leading companies. Next up is Lauren Saving, Marketing Director, EMEA, at Magnite…
At its latest Marketing the Marketers event, NDA hosted an exclusive panel to discuss how publishers can make an impact in a competitive marketplace…
Marketers’ assumptions are harming business results as brands look to adapt to new consumer trends, according to new research from Deployteq and the Data & Marketing Association (DMA)…
Planning-inc research of senior marketing professionals working in UK-based B2C brands has uncovered a staggering insight that three quarters (75%) don’t believe senior leadership truly values the role of customer marketing to the wider business.
Data science consultancy Ekimetrics has teamed up with Meta to delve into the links between creative execution and marketing effectiveness…
Data from customer engagement platform Wunderkind has revealed that while email remains the most prevalent marketing channel among retailers and consumers, text is on the rise.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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