NDA’s Marketing the Marketers series talks to the marketing and comms leaders supporting the success of our leading companies. Next up is Lauren Saving, Marketing Director, EMEA, at Magnite…
At its latest Marketing the Marketers event, NDA hosted an exclusive panel to discuss how publishers can make an impact in a competitive marketplace…
Marketers’ assumptions are harming business results as brands look to adapt to new consumer trends, according to new research from Deployteq and the Data & Marketing Association (DMA)…
Planning-inc research of senior marketing professionals working in UK-based B2C brands has uncovered a staggering insight that three quarters (75%) don’t believe senior leadership truly values the role of customer marketing to the wider business.
Data science consultancy Ekimetrics has teamed up with Meta to delve into the links between creative execution and marketing effectiveness…
Data from customer engagement platform Wunderkind has revealed that while email remains the most prevalent marketing channel among retailers and consumers, text is on the rise.
The digital ad industry has been looking for an alternative to the traditional metrics of clicks and viewability for a long time, writes Dominic Woolfe of Azerion…
Elisa Harca, CEO and co-founder, Red Ant Asia shares her advice to brands looking to tackle the Asian marketplace for the first time…
The pink pound is estimated to be worth £6 billion per year in the UK alone. It still sometimes feels that brands are competing for this section of the market but have missed the mark when it comes to accurately communicating and making the LGBT community feel connected to the brand.
Construction product manufacturers are coping with specific marketing challenges in an industry facing both rapid digitisation and sweeping regulatory change.
In this weeks instalment of the NDA Agency News roundup we have news from Silverbean, Journey Further, Jargon PR and more.
Customer data is gold dust, but in order to harness that curious mindset – and win over the hearts and minds of customers — marketers must ask more, and better, questions of their data, partners and technology.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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