Sandra Schneider, Senior Director Growth Partnerships Apps at Unity, explores what app-based businesses can learn from mobile games.
Xsolla, a global video game commerce company, has launched a partnership with YouAppi, the leading mobile marketing platform for global brands wanting to grow their business…
Philip Gale of InMobi explores the potential of mobile gaming for brands’ marketing strategies…
Adverty has partnered with Azerion’s premium advertising platform, Improve Digital, to increase the programmatic reach for brands and advertisers.
Tanya Lee, GM EMEA at Vungle, looks at why brands should learn from gaming apps on UX and ad performance.
The hype around 5G has not yet materialised: consumer uptake is slow, hindered by a lack of compatible phone models and lack of operators.
Gaming is one of the few industries to have benefitted from the pandemic and associated lockdowns.
This month, NDA’s dedicated Gaming
Audio advertising to billions of mobile games players is one of the best ways of achieving brand safe and efficient outcomes.
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