Teads, the global media platform, has revealed the results of new research in collaboration with CensusWide, which found that 91% of UK marketers think the trend towards attention measurement is important, while a further 83% said it is an important factor in reducing the environmental impact of digital ads…
NDA has always been dedicated to celebrating the digital industry and as the pandemic took hold we launched our Reasons to be Cheerful series. As we face an uncertain economic future, we’ll be hearing from leaders across our industry to discover what’s keeping them smiling as we enter 2023. Next up is Matt Andrew, UK GM and Partner at Ekimetrics…
First-party data has become critical for improving relationships with customers and driving better business results, writes Alison Harding of Lotame…
Brands are being forced to find new ways to target and measure their campaigns, and ‘attention’ is emerging as a key metric for success, writes Michael Feeley…
Martyn Bentley, Commercial Director, UK at AudienceProject, played us a self-composed song, ‘The Measurement Blues’, at the 99//Club Digital Festival
“There’s no consistent way of understanding if fans are enjoying what we’re providing”, highlighted Alexandra Willis, Head of Communications, Content & Digital at the All England Club, Wimbledon
Nick Bamber, Chief Growth Officer at Missguided, championed holistic metrics in his 99-second talk for the The 99//Club Digital Festival.
As we head into what
Heni Hazbay is Global Head
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