Interviews, insight & analysis on digital media & marketing

online measurement


Reasons to be cheerful 2023: Matt Andrew of Ekimetrics on the future of holistic measurement

NDA has always been dedicated to celebrating the digital industry and as the pandemic took hold we launched our Reasons to be Cheerful series. As we face an uncertain economic future, we’ll be hearing from leaders across our industry to discover what’s keeping them smiling as we enter 2023. Next up is Matt Andrew, UK GM and Partner at Ekimetrics…


How we judge success: is it really working?

“There’s no consistent way of understanding if fans are enjoying what we’re providing”, highlighted Alexandra Willis, Head of Communications, Content & Digital at the All England Club, Wimbledon