We can use data and insight to identify and support vulnerable customers, writes Ben Young, Development Director, Go Inspire…
98% of organisations believe in the value of personalisation, but 48% are yet to orchestrate a true programme of personalisation, according to research from Mastercard’s Dynamic Yield.
Harry Hanson-Smith, Regional Vice President at Dynamic Yield by Mastercard, looks at five of the top retail trends for 2023.
Ecommerce Age meets Veena McCoole, founder of personalised candlemakers ‘postcode pours’…
Virtual try-on technology is beginning to make its mark in ecommerce – especially within the area of make-up, writes Glynn Davis of Retail Insider…
Andreas Hartmann, CEO & Co-founder of Vaix – a Sportradar company, explains why AI-driven personalisation is a game changer.
Artificial Intelligence (AI) to drive core functions for retailers and brands will be a priority for 2023 as costs rise and customers become even more demanding, explains Emma Sahota, UK Managing Director at Astound Commerce…
Improving and investing in customer experience (CX) will be the main priority for over a third (40%) of all UK marketing decision makers in 2023, according to research from digital agency iCrossing…
Jack Walking, Head of Direct Marketing, Data & Analytics at Southampton Football Club, tells the story of a successful season…
British lifestyle and fashion brand Skinnydip London has enhanced its Direct-To-Consumer (DTC) operations, as well as growing new category engagement, partnering with Wunderkind, the leading performance marketing engine that powers personalisation at scale for online brands and retailers…
Post-covid consumers are looking for relevance in their engagements with brands, writes Matthew Finn of Astound Commerce…
The survey of more than 2,500 Americans found that 81% of people are open to the use of AI in providing personalized communications.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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