Covid-19
Mastering the art of personalisation in a post-pandemic world
How to get personalisation in online marketing right during COVID-19
Justin Pearse
28 September 2020
Menu
How to get personalisation in online marketing right during COVID-19
Over the past couple of years, any digital marketing campaign or customer experience platform worth its salt has had at least some emphasis on personalisation.
After two decades of relentless progress, personalisation reigns supreme at the top of digital advertisers’ wish lists.
By Harpreet Bushell, Group Chief
By James Hall, Commercial Director,
Personalisation is still often seen
Only those firms which adopt an agile approach, allowing them to pivot swiftly in times of change, will survive the current storm.
Personalisation in digital marketing has achieved an inflexion point over the last few years as users become more interested in privacy protection and data.
How can marketers overcome hurdles to effetive online personalisation?
By Becki Hemming, Insights Strategist,
By Anne-Claire Bellec, CMO, Kameleoon
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk
Built by Jigowatt – Web Design Peterborough