Programmatic
The future of personalisation – tailoring the digital experience for anonymous audiences
By Harpreet Bushell, Group Chief
Justin Pearse
7 September 2020
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By Harpreet Bushell, Group Chief
By James Hall, Commercial Director,
Personalisation is still often seen
Only those firms which adopt an agile approach, allowing them to pivot swiftly in times of change, will survive the current storm.
Personalisation in digital marketing has achieved an inflexion point over the last few years as users become more interested in privacy protection and data.
How can marketers overcome hurdles to effetive online personalisation?
By Becki Hemming, Insights Strategist,
By Anne-Claire Bellec, CMO, Kameleoon
Brands such as Coca-Cola could today evolve to become the walled gardens of tomorrow, with the ability to exchange or even sell consumer data.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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