Data from parcelLab has revealed that poor checkout experiences, including a lack of one-click or quick payment options, are losing retailers online conversions.
Pre-Covid, we saw the impact of online consumer demand growing and behavior adjusting, but brands often had time to analyze how they wanted to respond to it and when
Social media gets more powerful every year, and currently there are 45 million active users in the UK regularly scrolling to catch up with friends, share milestones and more recently to shop. Up until now, the main shopping experience could only really take place by exiting the platforms to enter a brand or retailer website, but this is no longer the case.
By Matthew Morgan, Managing Director,
NDA took a virtual visit
Newly-published research from the Data
Amazon has been named the
By Deri Jones, CEO of
By Courtney Wylie, VP of
By Matt Zilli, CEO, Clarizen
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