Interviews, insight & analysis on digital media & marketing

retail

Ecommerce Age

Make social commerce a success with shoppable content

If a brand can reduce friction in the shopping experience they make it more likely that a consumer will carry through to a purchase. It’s also true of the latest addition to commerce: social shopping, writes Gavin Stirrat of Adimo…

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Ecommerce Age

New Look turns to commercetools to refresh ecommerce offering

Software company commercetools has announced its partnership with UK and Ireland fashion retailer New Look. The clothing and footwear retailer chose commercetools to help it refresh the online shopping experience for customers, part of its strategy to expand its digital footprint, moving from primarily bricks and mortar to ‘bricks and clicks’…

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