PubMatic has agreed a new partnership with adaptive streaming specialist, SeenThis to deliver high-quality digital advertising while minimising carbon emissions…
Adform will use Ad Net Zero’s five-point action plan, undergoing an audit to review and amend its operations.
New research commissioned by Sky Media, as part of the 2023 Sky Zero Footprint Fund, has revealed the impact and effectiveness of sustainability campaigns…
Analysis from CreativeX shows that only 4% of ads from 2020 to the present day contained sustainability messaging.
Ahead of Earth Day on 22nd April, creative data platform CreativeX has unveiled new analysis revealing the ongoing but limited use of sustainability messaging in advertising…
Privacy, transparency, and sustainability are now bigger challenges for digital advertisers than brand safety, according to IAB Europe’s 2023 Brand Safety Poll.
GumGum, a contextual-first, global digital advertising platform, has announced a new partnership with Cedara, the carbon intelligence platform….
Xaxis, in partnership with New Digital Age, has released a forecast report – Programmatic Expectations: what brands are demanding in 2023 – gathering real time predictions from Boots, Tripadvisor and Hilton, plus agencies MediaCom, Mindshare and Wavemaker, and trade body the IAB UK.
Research from Wunderkind has found that despite being in the midst of a period of major economic volatility, sustainability and CSR initiatives remain key considerations for both retail marketers and consumers…
Sustainability is defined as the avoidance of the depletion of natural resources in order to maintain an ecological balance. But what does that mean to digital advertising? And where do the industry’s priorities lie?
To help leaders set priorities for 2022, the research team at Econsultancy has identified five of the standout trends that will be influencing the market throughout the year.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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