Cedara has announced the launch of its out-of-home (OOH) measurement tool, setting a new industry standard in sustainability and carbon emissions transparency.
At an exclusive roundtable hosted by NDA at this year’s Cannes at its venue Maison NDA, attendees debated the extent to which digital advertising impacted brands’ sustainability efforts. Are ad effectiveness and a drive to net zero mutually exclusive?
Guy Jones is Co-Founder The GoodNet, which delivers advertising results whilst doing Good. Guy previously worked in digital roles at business including The Guardian, eBay, Immediate Media and Global. Julia Connaughton is Strategy Director, DAX, at Global chose Guy as her digital hero, now he passes on the honour.
The IAB UK Environmental Sustainability FAQs is an initiative where businesses can submit information about the actions they’re taking around environmental sustainability.
A new book, Sustainable Advertising – How advertising can support a better future, written by Sebastian Munden, Chair of Ad Net Zero and Matt Bourn, Director of Communications at the Advertising Association, provides an action plan for agencies, brands, media owners, tech platforms to decarbonise…
NDA has launched a new series, The Big Question, in which we put a burning industry question to a panel of thought leaders. Below we hear from Boots, Hilton, GroupM, Superbet and Utiq.
A Blue Yonder survey found that 78% of consumers find sustainability concerns important to them when choosing to shop.
David Shaw, Co-founder and CEO of Cedara, a carbon intelligence platform for marketers, argues that too many carbon calculator solutions are based on estimated or insufficient data that omits the impact of emissions in your supply chain…
Adform is the first global DSP to join the Science Based Targets initiative.
New Digital Age’s first ‘Foresight Focus’ Insight Report, exploring the hot industry topics of Sustainability and Brand Safety, is now available to download for free…
How do we measure the environmental impacts of digital marketing? How many ecommerce brands and marketers can accurately state the carbon footprint of their ecommerce marketing campaigns? n
Digital advertising curation expert Multilocal has launched of its CarbonSmart solution to deliver high-performance, low-emission ad campaigns, validated by leading carbon intelligence platform Cedara…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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