Artificial intelligence (AI) is having a massive influence on the entire world, but digital advertising is the industry in which it looks like it could have one of the biggest impacts.
Of the many potential applications of the technology within digital advertising, media buying is likely to be where the most significant and positive impact is witnessed.
That’s why DoubleVerify and Scibids have released a guide to how marketers can take their media buying to the next level using AI.
The guide explores the history of programmatic media buying, the role AI has had to play in that, answers why it should matter to marketers, and dives into how it all works.
Click here to view the guide and elevate your knowledge of AI-led media buying:
*DoubleVerify is a client of Bluestripe Communications, owned by Bluestripe Group, publisher of NDA
