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GumGum and ShowHeroes unveil global partnership 

Digital advertising platform GumGum and contextual online video and CTV advertising company ShowHeroes have announced an exclusive global partnership, with a special focus on the U.S. market.

GumGum, through this partnership, offers its advertisers access to ShowHeroes’ global premium video real estate, reaching over 2 billion unique users per month. Clients can book both In-Stream and Out-Stream video formats via managed service, with direct and programmatic booking options available immediately.

The partnership significantly expands GumGum’s existing reach and is powered by its advanced contextual intelligence platform, Verity™. Verity is the first ad tech provider to receive content-level accreditation from the Media Rating Council (MRC) for contextual analysis, brand safety and suitability across CTV, desktop and mobile web environments. Verity analyses videos frame-by-frame, ensuring optimal contextual targeting and maximum brand safety by delivering ads in the most suitable and relevant contexts.

“We are thrilled to make this partnership public, as it has been in the making for quite some time. GumGum’s strong presence in the U.S. market perfectly complements ShowHeroes’ unrivalled global footprint in the video and CTV space. Hence, this collaboration manifests a significant opportunity for us to expand our activities,” said Ilhan Zengin, CEO of ShowHeroes. “We are excited to introduce our premium video inventory to a broader audience and drive results for our publishers in the process.”

Echoing this sentiment, GumGum’s CEO, Phil Schraeder, commented, “We are very excited to tap into ShowHeroes’ video expertise and offer their exclusive supply. Brands and agencies are increasingly prioritising precision-driven marketing strategies to achieve cost-effective and efficient results. They are focused on streamlining processes and centralising technology providers globally. Now with GumGum’s accredited advanced contextual solutions in OLV, CTV, and display, we can deliver robust, proprietary insights that influence smarter targeting, better creative, and strategic planning. In partnership with ShowHeroes, we offer scalable solutions to deliver exceptional outcomes for our clients.”