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New Business Bulletin: Sprinklr, Braze, TrafficGuard, eBay Ads UK, OnTheMarket & more

This week’s New Business Bulletin has good news and business wins from Sprinklr, Braze, TrafficGuard, eBay Ads UK, OnTheMarket & more.

Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises today announced the integration of the Sprinklr AI+ platform with Google Cloud’s Vertex AI for unified customer experience management. Sprinklr AI+ gives brands unified generative AI capabilities for customer service, insights, social media management, and marketing that is built with enterprise-level governance, security, and data privacy in the design.

Braze , the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, unveiled new and enhanced data features, partnerships, and functionality to help brands streamline data integration and reduce time-to-value. Braze announced the expansion of its Cloud Data Ingestion offering integrations with Amazon Redshift from Amazon Web Services (AWS), Databricks’ Lakehouse Platform, and Google BigQuery, making it easier for marketers to directly access data in Braze.

New research launched by eBay Ads UK reveals Brits are seeking value for money above all in their Christmas shopping experience this year, with thoughtful gifting emerging as a particular trend amidst ongoing cost of living pressures.  The survey of UK consumers who celebrate Christmas forms the basis of eBay Ads’ annual Peak Season Spend Trends report and finds that over half (51%) of UK consumers say good value for money is their top priority when shopping for gifts this festive season.  

TrafficGuard, a digital ad verification and fraud prevention platform, has launched its Performance Max (PMax) Channel Solution to provide robust safeguards for businesses that rely on Google’s Performance Max in their digital marketing strategies. TrafficGuard’s PMax solution gives marketers tools for identifying and mitigating invalid traffic (IVT) within Performance Max campaigns.   

OnTheMarket Group has extended its category-exclusive sponsorship agreement with leading sports radio station, talkSPORT which will see the portal continue its Premier League airtime partnership with the station for a fourth consecutive year. The renewed deal covers the entire 2023/2024 football season, during which a minimum of 97 matches will be broadcast across talkSPORT online, via their app and radio station. As part of the sponsorship package, OnTheMarket will be promoted in five advertorial slots per live Premier League game across the season as part of its marketing push for this year. The new sponsorship deal was negotiated by media agency EssenceMediacom, which has overseen the partnership since the original collaboration over four years ago.