Pixability, a leader in AI-driven contextual targeting, brand suitability and performance on YouTube and CTV, has appointed Matt Nash as Senior Vice President to lead EMEA operations. Nash is an experienced and well respected revenue leader in the European advertising market, previously serving as Managing Director of Scibids, prior to its successful acquisition by DoubleVerify, as well as Managing Director of Neo at Ogilvy. Nash joins at a time of exponential European growth for the company, reflected in its 262% year over year growth in the region.
“We are thrilled to be bringing someone of Matt’s caliber on board to spearhead our continued growth in the dynamic EMEA market,” commented David George, CEO of Pixability. “Demand for our data and tech solutions that deliver desired outcomes on YouTube and CTV is high from both brands and their agencies and Matt’s highly relevant experience will serve us well as we continue to scale our business there.”
Nash added, “I’m looking forward to joining the team at Pixability and am excited about the growth prospects ahead. The company has such great momentum in the European marketplace and we should be well positioned to capitalize and build on that.”
Pixability’s unique data and technology solutions are valuable to the European market as well as other global markets because they can identify and target content in 190+ languages and have deep suitable inventory lists for sites in languages including German, French, Italian, Spanish, Dutch and others. As a result, brands can ensure their ads are placed not only in brand safe and suitable content in a specific region but also in the highest performing content, based on the KPIs of that campaign. Pixability’s self service outcomes platform is available to programmatic buyers on DV360 or Google Ads. The company also provides a full suite of managed services, which includes campaign strategy and additional proprietary data insights.
