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Sharethrough partners with White Bullet to drive a safer media ecosystem

IP protection and cyber safety company White Bullet has announced a partnership with Sharethrough, a global independent omnichannel ad exchange, to help drive a safer, more ethical, sustainable and efficient open web.

With this partnership, Sharethrough will integrate White Bullet’s cyber risk data within its exchange, ensuring that no ads are placed on websites and apps that pose a piracy or child safety risk. While such services were previously available to Sharethrough clients as an add-on, this offering will now be built into all the company’s products as standard.

Sharethrough’s omnichannel supply-side platform is underpinned by advanced RTB tech and enhanced ad experiences. This new partnership supports the company’s  mission to help build a safer, cleaner and more sustainable advertising ecosystem by connecting publishers and advertisers with expert technology innovation.

Frank Maguire, Vice President of Insights, Strategy and Sustainability at Sharethrough, commented: “As an ad exchange, we manage billions of impressions and ad requests each day. We take sustainability, cybersafety, and piracy very seriously and White Bullet is perfectly aligned with our ethics and future-facing approach. We look forward to working together to build a more ethical internet, delivering the highest quality inventory as we continue toward our goal to be carbon zero by 2030.”

Peter Szyszko, founder and CEO, White Bullet added: “We are delighted to partner with Sharethrough at a time when there is growing awareness among leading brands and advertisers of the need for innovative solutions to tackle illegal online activities alongside the need for smarter media choices. Sharethrough shares our desire to help customers with their legal and moral obligations to protect internet users – especially children – and stop criminals making money. Our joint mission is a cleaner, safer, higher-performing media ecosystem and, with our market-leading platforms, data and technologies, we are even stronger together.”

White Bullet’s technology is designed to help clients to maximise safety and return on ad spend across an ever increasing array of territories, providing the transparency needed to stop ads being misplaced on risky publishers, and to meet ad regulatory requirements in real time. The monitoring covers all digital and connected ecosystems including web, mobile, OTT/CTV, search and social to detect and score instances of risk.