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Teads unveils Creative Consortium to incubate innovation

Global media platform Teads has announced the formation of a Creative Consortium, a suite of new omnichannel partnerships to further enhance creative services and maximise campaign results for advertisers. The new offerings extend Teads’ ability to deliver personalised and engaging ad experiences for advertisers by collaborating with best-in-class partners including Perfect Corp, Aryel, Threedium, Atelar, Geneee, Vyde, Stats Perform, SmartCommerce, and Audiostack.

As part of the strategic launch, Teads Studio, the company’s in-house creative team, has integrated advanced creative solutions to optimise and repurpose ad content across various digital platforms for its partners, including AI-driven audio production via its partnership with AudioStack and real-time sports data integration powered by its collaboration with StatsPerform.

Teads’ campaign with Nissan integrated CTV, OTT, and Mixed Reality (XR) elements to promote the Nissan Qashqai. QR code integration amplified engagement and boosted brand favorability, reaching an impressive 41% of the UK population at least once, with an average frequency of 4.1.

“We were thrilled to partner with Teads Studio to craft a cross-screen experience that effectively reached households on the big screen through OTT and integrated a unique VR experience,” said Niels Van Der Burg, Nissan’s director of marketing operations, Europe. “This innovative approach allowed us to showcase the e-POWER technology and the features of the Nissan X-Trail and Qashqai in a truly engaging and immersive manner.”

Jonathan Lewis, global head of studio at Teads, commented: “At Teads, we’re laser-focused on helping our partners succeed in today’s landscape by boosting engagement, increasing relevance and maximizing impact across all screens. The Creative Consortium directly supports the company’s ongoing mission to be ‘best in glass,’ by partnering with innovative industry-leading creative technology and data vendors empowering us to provide the biggest brands in the world with exceptional creative solutions optimized for omnichannel environments.”