Interviews, insight & analysis on digital media & marketing

Tech For Good: Charity Matcher

With the UK charity sector estimated to be facing a £4 billion loss in the next 12 weeks and 50% of all businesses putting most of their staff on furlough as a result of the pandemic, Freestyle has launched Charity Matcher which helps charities connect and find support from local businesses and their furloughed workers.

For many of the UK’s charities the cancellations of fundraising events and closure of high street charity shops have hit finances hard. The purpose of the new platform, which works using geographical location, is to support those charities who have been impacted by Covid-19 and help them find and connect with local businesses who may be able to offer help. 

Organisations registered on the website – which is supported by the likes of The National Youth Agency – can volunteer their furloughed employees but they can also donate access to its premises and equipment, as well as money. 

Dan Archer, Marketing Director for Freestyle, comments: “Charities, among other sectors, are facing unparalleled challenges at a time when demand for their services – from mental health and social care to domestic abuse and housing – are seeing a unique rise amid the Coronavirus epidemic. Charity Matcher is completely free to use and has been created with one simple objective in mind – to introduce charities to local businesses. 

“Voluntary organisations are currently facing difficulty in finding the right balance between being able to help right now whilst ensuring they will be able to make a difference once the immediate crisis is over. Few charities have the cash reserves from which to survive a prolonged downturn so we are hopeful our platform will make a huge difference to many charities across the UK. Not only will it connect them with local businesses but it will give them access to much needed resources and donations to ensure their continued support for people and communities, at a time when it is needed more than ever.” 

Trade Union Unite recently highlighted to the UK government that charities who are keen to continue amid a national crisis cannot avail themselves of the furloughed workers scheme because in order to be eligible for the scheme, furloughed workers cannot work or even volunteer for the organisation that employs them under current arrangements. 

Archer continues: “ The concept for Charity Matcher has taken less than two weeks to complete – from validating the idea to official launch – which the team at Freestyle are exceptionally proud of. I strongly encourage as many charities and businesses to get themselves registered. You never know what support there is just around the corner.” 

Charity Matcher is completely free for both charities and businesses to use. Support needed or offered will be determined by the selection of up to four categories entitled: Funds, People, Premises or Equipment. Those registered will be able to locate and start conversations with others using geographical location. 

For charities and businesses wishing to find out more or sign up to Charity Matcher visit: https://www.charitymatcher.io/  

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