Recognising the most effective and innovative use, management, and/or activation of data in driving outstanding campaign performance. Entries are encouraged from those who have used any type of data, first-, second-, or third-party. Credit will be awarded for considered, strategic integration that is both effective and sustainable.

The most effective and innovative use of pDOOH alongside at least one other offline/broadcast channel (e.g. CTV, TV, radio) excluding OOH and DOOH and at least one other online channel (e.g. mobile, search, video). Credit will be given for both performance and consideration of the consumer experience across multiple channels. 

The most effective and innovative use of pDOOH and CTV in a single campaign strategy. Campaigns do not necessarily need to have been bought via the same platform, however, entries must clearly demonstrate how the two channels worked together efficiently and effectively to deliver the campaign objectives. Credit will be given for both performance and consideration of the consumer experience across multiple channels.

The most effective and innovative use of pDOOH and mobile (display, video, in-app, and social) in a single campaign strategy. Campaigns do not necessarily need to have been bought via the same platform, however, entries must clearly demonstrate how the two channels worked together efficiently and effectively to deliver the campaign objectives. Credit will be given for both performance and consideration of the consumer experience across multiple channels.

Recognising the most innovative and creative use of technology behind the most effective and powerful digital out-of-home advertising campaigns including both programmatic and non-programmatic strategies.

Creative assets from all entries will be shown to members of the public via an online survey. Participants will be asked to choose their favourite creatives, disregarding personal use of the brand/product featured, via a randomised display. 

Recognising the best of the best. All shortlisted entries are automatically eligible for the Grand Prix award which will be decided by a panel of judges from JCDecaux UK and New Digital Age considering the scores from the judging panel, our award event guests, and the public vote. 

A special award for the most engaging presentation on the day of the awards.