Spotify has rebranded its self-serve ad platform to Spotify Ads Manager, having previously been Spotify Ad Studio. With the rebrand, the platform now – or will soon – includes a “simplified” user experience, more interest segments to target, an Audience Manager, new ad formats (canvas and opt-in video), and expanded measurement tools. The platform will also eventually roll out to more than 50 new markets. Brands including World Rugby, Ionos, Monge, and Contiki are already leveraging Spotify Ads Manager.
Lead Generation Ads on Reddit are now in public beta and available for all advertisers working directly with Reddit. Coupled with an integration with AI automation platform Zapier, the ad format enables businesses to collect leads from Reddit’s users. The product allows Redditors to opt into providing advertisers with key information (such as name and email) without leaving the platform. Lead Generation Ads and the Zapier integration are available for managed advertisers globally.
As the Olympic Games Paris 2024 gets underway, Warner Bros. Discovery (WBD) has unveiled how fans can enjoy watching the sporting event across Max, HBO Max, and Discovery+. Fans will have access to 3,800 hours of live content over the course of the Games. Through WBD’s platforms, features include timeline markers on the coverage of 15 sports, gold medal alerts, an in-player discovery rail, personalised watch list, different language audio feeds, and curated videos featuring athletes from the users’ country.
Tesco has partnered with Marketplacer, a SaaS platform for online marketplaces, to launch its new online marketplace. Tesco is leveraging Marketplacer’s technology to extend its range of products in existing and new categories to enhance the customer experience and boost revenue. It offers Tesco customers access to more third-party products online, with additional third-party sellers being introduced in the coming months.
Sports tech company Sportradar has announced the integration of live sports data and betting content into video advertisements through its ad:s paid social marketing service. The AI-driven marketing technology creates and delivers tailored social media video ads, which update in real-time to reflect betting market movements, including live odds, as well as casino games and jackpot value. The feature is initially available across Meta’s social media platforms, including Instagram and Facebook.
Inrupt, a Tim Berners-Lee co-founded data infrastructure software provider, has launched a digital wallet solution for consumer data. The Data Wallet technology enables enterprises and governments to give their customers and citizens digital wallets for their data. Inrupt’s solution accepts a wide variety of data and enables individuals to consent to access to their data, as the web shifts toward a user-centric approach to how personal data is managed, shared, and used. The Data Wallet is built on the company’s Enterprise Solid Server, which is powering deployments of Inrupt’s Solid protocol, so the personal data stored in the Data Wallet can be reused in other apps, services, and AI systems.
Content recommendation platform Taboola has announced Taboola for Audience, an AI-powered technology for publishers. Taboola for Audience uses personalisation and insights, sourced from Taboola’s almost 600 million daily active users, to help publishers to attract and retain readers.
AdInMo, an in-game advertising platform, has announced the beta release of its InGamePlay SDK 3.0. The latest SDK builds on AdInMo’s existing tech stack, launching clickable in-game ad units. These ad units can be spotlighted by the ‘InGamePlay Magnifier,’ which is aimed at improving viewability. It also features customisable visual options, such as a glowing or pulsing placement border, while AdInMo’s ‘PlayerPersonaFramework’ helps to target the ads.
ShipEngine, a shipping API, has partnered with location technology company what3words. The aim of the partnership is to enable more seamless deliveries through the addition of what3words to ShipEngine’s API, making it available to retailers, platforms and 3PLs across the UK. Using what3words addresses, customers should be able to pinpoint more precise delivery locations, while delivery drivers gain a better idea of where to drop off parcels.
Whitbread, the owner of Premier Inn, has expanded its digital transformation relationship with IT services and consulting company Cognizant. The professional services provider will support Whitbread with product design, product management, and engineering as it expands its operations in the UK and Germany. The digital transformation envisioned by Whitbread and Cognizant covers all aspects and interaction points of Whitbread customers’ journeys. This follows a major modernisation programme where Cognizant helped Whitbread replace its legacy property management system.
