Ticket Tailor, the simple and affordable ticketing platform, has launched its first-ever TV campaign. The advert, “Peace and Pillow Fights” – a playful spot dramatising the calm of using Ticket Tailor against the chaos of organising events, featuring an over-90s pillow fight – premiered last night (Thursday 25th September) at 9.15pm. The campaign will run on Channel 4 and Channel 4 On Demand for six weeks, helping cement Ticket Tailor as the go-to challenger brand for event creators worldwide. The film, created by London-based creative agency OCD Studio, is centred around an event creator who’s somehow managed to find complete serenity before she opens the doors to a riotous ‘Over 90’s Pillow Fight.’ The new film, created as part of Ticket Tailor’s Own It campaign, will air across Channel 4 and Channel 4 On Demand in the commercial breaks of popular shows such as Taskmaster. It’s part of a wider multi-channel campaign, which is running across social, out-of-home, and audio advertising.
Comic Relief has announces a new strategic collaboration with award-winning advertising agency Grey London to redefine and relaunch its much-loved Sport Relief campaign ahead of its 2026 return. The collaboration will see Grey London develop a bold new strategy and creative platform designed to put Sport Relief at the heart of culture by making noise, earning fame and inspiring people across the UK to take part. The campaign will harness the unifying power of sport to bring people together, spark conversation and drive support for communities facing poverty and injustice, both in the UK and around the world. Founded in 2002 as a part of Comic Relief’s mission to creative positive change through entertainment and popular culture, Sport Relief has raised hundreds of millions since its inception, funding projects that tackle inequality and open up opportunities for those who need them most. The 2026 relaunch will build on this legacy, offering humour, heart and hope at a time when unity is more needed than ever.
Independent creative marketing agency Guy & Co has launched experiental agency In the Moment. Created in partnership, this new agency offers brand experiences, sponsorship activations, partnership marketing and internal communications. Its mission is to blur the lines between physical and digital, giving brands cut-through with human connection – the most valuable commodity. Harnessing Guy & Co’s Unfair Advantage System®, In the Moment marks a first for the experiential sector. It gives clients confidence to invest in brand experience through rapid AI concepting and research panels that test and prove concepts, remove subjectivity, cut production risk and maximise impact.
Ford’s commercial vehicles division, Ford Pro, and Wieden+Kennedy London have shared More Power. Just in Case.; a campaign launching Europe’s first hybrid pickup, the Ford Ranger Plug-in Hybrid. The Ford Ranger has been the best-selling pick-up vehicle across Europe for nine consecutive years since 2015. Wieden+Kennedy London’s new campaign brings that milestone to life with a cinematic and playful take on the Ranger PHEV’s power. Celebrating that the hybrid vehicle has more torque than any other Ranger model, including the diesel V6, and the ability to export electricity to almost any power tool imaginable, the campaign aims to shatter preconceptions about the power capabilities of hybrid vehicles. The campaign has now gone live across the UK on VOD, Digital, and DOOH; and will shortly roll out across Europe.
Revere, a UK-based B2B technology marketing agency, has been acquired by Marketbridge, a leading integrated growth consulting and marketing firm. The move doubles Marketbridge’s headcount in Europe since its acquisition of April Six earlier this year. Marketbridge is a US-headquartered firm with further operations in Canada. Together, April Six and Revere form the foundation of Marketbridge Europe, enabling the organisation to better serve global B2B clients with local relevance and strategic depth. This integration is backed by RTC Partners, a private equity firm focused on building best-in-class professional services organisations through purposeful investment and long-term growth.
Leading automotive maintenance provider Kwik Fit and its creative agency of record VCCP are back with another campaign to bring to life Kwik Fit and Bridgestone’s Turanza 6’s 20,000 mile guarantee for all Season 6 tyres. The latest campaign sees the brand appear in three locations across the globe that it would be ridiculous for a UK car maintenance brand to appear – a billboard in the historic Fort Stockton in Texas, an OOH spot on top of the bustling Shinjuku City in Tokyo, even an ad-van roaming around Sydney – each of which were chosen to highlight how far 20,000 miles from the UK could really get you. The UK OOH campaign was delivered by EssenceMediacom, while VCCP Media’s Creative Partnerships team working with Posterscope arranged the Texas, Australia and Tokyo placements and the livestream stunt on the Outernet. VCCP’s global content creation studio Girl&Bear oversaw the production of the integrated campaign.
Nest, the UK’s largest workplace pension scheme by number of members, has collaborated with independent animation studio Aardman, on a new campaign to drive awareness and motivate people to take an active interest in their pensions. One in three UK workers has a Nest pension, and the campaign highlights that whilst people go about their normal working day, their Nest pensions are steadily building for their future in the background. Appearing on YouTube from 29 September, the campaign consists of two stories created in collaboration with the creative force behind beloved characters such as Wallace & Gromit. Aardman brings its signature style, introducing viewers to a series of humorous animated birds representing Nest members in everyday human work scenarios. Nest also worked with creative agency Atomic London, who developed a long-term brand strategy that brings Nest members front and centre.
Breast Cancer UK is pleased to announce its first creative campaign, ‘Street Nipples’ for Breast Cancer Awareness Month. The bold, conversation-starting initiative will see pavement studs across London, Manchester and Edinburgh, which often go unnoticed, transformed into nipples in a nationwide ode to highlight the importance of early detection. Launched by creative agency Joe Public London, the attention-grabbing ‘Street Nipples’ will see artworks resembling breasts appear on streets across England and Scotland. The designs will be made using breast stencils and reverse clean graffiti, a technique that uses pressure washers rather than paint to ensure an eco-friendly, chemical-free finish.
Celsius®, the functional energy drink brand formulated for active lifestyles, is bringing a global motorsport atmosphere into a local supermarket with its ‘Get Race Day Ready’ retail campaign. The initiative, developed with the brand’s local distribution partner Suntory Beverage & Food GB&I and brand activation agency Zeal, features a one-of-a-kind interactive Scalextric track set to challenge and delight shoppers. The large-scale installation is shoppable, with built-in fridge units, accompanied by sampling activity of all four CELSIUS flavours. It also supports a national competition – Vegas Race Day Experience – that will award exclusive prizes for the FORMULA 1 HEINEKEN LAS VEGAS GRAND PRIX 2025. The in-store campaign is supported by a wider promotion across major grocery retailers, independents, and convenience stores across the UK and Ireland, along with content on TikTok, Instagram, and Facebook.
Value-driven social media agency GH05T today celebrates a landmark moment in its history at this year’s Alfred Dunhill Links Championship (2nd-5th October), as the tournament marks the company’s 100th golf event. GH05T first began delivering on-the-ground social coverage for golf events at the 2015 edition of The Open, hosted at “The Home of Golf”, St Andrews. Since then, the agency has delivered live social coverage for 99 tournaments across six continents and four tours. Their work has spanned professional and amateur competitions, innovative formats like LIV Golf and the Aramco Team Series, and The Open itself. A decade on, returning to St Andrews for the prestigious Alfred Dunhill Links Championship represents a full-circle milestone for GH05T, highlighting its industry impact, innovation and leadership in creating social-first content for golf. Last year, GH05T celebrated hitting 1 billion organic in-event impressions from all their events combined.
Wild, the sustainable personal care brand, has appointed Hookflash to manage its SEO account following a competitive pitch. The partnership will focus on building a modern SEO strategy, and website optimisation, to support the brand’s continued growth. The company, launched in 2020 and acquired by Unilever in April this year, wants to maintain its position as a fast-growing, disruptive brand as well as introduce new product categories. Alongside traditional organic search metrics and on-site conversions, the goal will be to maintain and increase Wild’s visibility as customers explore their options when searching for sustainable deodorant and bodycare products. This will include leveraging core SEO levers (content and technical optimisations), as well as capturing longer-tail queries that users are inputting into social platforms such as Reddit and TikTok.
New research reveals that client expectations around AI are creating hidden pressures inside agencies, and agency experts warn that this is driving unsustainable workloads and rising burnout. Resource Guru’s Agency Overworking Report 2025 found that one in five (20%) UK agency workers say AI has actually increased their workload. Instead of streamlining delivery, AI has created new, hidden layers of work. Teams are spending more time building briefs and templates to coax usable assets from AI tools. They are fixing brittle outputs riddled with errors and hallucinations, which can often take longer than doing the work traditionally. They are also managing compliance and client expectations, from privacy checks to explaining what AI can and can’t do. These hidden costs are mistaken for efficiencies. Clients may perceive there are savings where, in fact, extra layers of work are involved, and without the right boundaries, that pressure falls back on teams.
eCommerce expert Adam Aubrey has joined forces with agency veterans Rob Powell and Duncan Colman to launch Primo, a specialist marketplace agency. Primo will help FMCG, health and nutrition brands navigate Amazon and other online marketplaces, providing strategies to simplify complex platforms and deliver measurable growth. The “marketplace specialists” will provide end-to-end marketplace solutions, including full Amazon account management, strategy development, vendor negotiations and hands-on training to accelerate brand growth across online marketplaces. The Leeds-based agency was founded by Aubrey, former Head of eCommerce at sports nutrition brand Warrior, with the backing of Powell and Colman, who bring decades of combined marketing and agency experience.
Leeds Building Society (LBS) has launched a fully integrated national advertising campaign, developed in partnership with global independent marketing services and technology company PMG. The campaign marks the Society’s return to television and encompasses a multi-channel media strategy spanning TV, radio, out-of-home, social, search, YouTube, and digital display. To maximize impact, PMG negotiated a strategic partnership with ITV through its “Backing Business” initiative, securing premium programming and inventory to further amplify campaign reach. PMG managed the campaign end-to-end, delivering media planning and buying alongside creative production. Its EMEA team collaborated closely with LBS to craft a campaign that leverages both above-the-line and digital activations in a seamless, data-driven approach, partnering with Leeds-born actor and comedian Julian Barratt, adding his voice to TV and radio creative executions.
P&O Cruises, part of Carnival Corporation plc and one of the world’s leading cruise operators, has appointed MRM UK to lead the development of a more holistic, customer-centric approach to guest engagement. MRM’s global capabilities span CRM, CX, and Creative Commerce, underpinned by data and Martech. As part of the collaboration, MRM UK will also set the foundations for the evolution of “The Peninsular Club,” P&O Cruises’ loyalty programme. The focus will be on unlocking short-term customer value while nurturing longer-term relationships that inform future initiatives. The goal of the partnership is to ensure a more timely, personal and relevant customer experience, while driving improvements in key metrics such as Net Promoter Score (NPS) and On-Board Revenue (OBR).
