Digital marketing and PR agency Tank has secured a new retained contract with national flower delivery company, Flying Flowers. Following the success of two high-performing Brand PR and Digital PR projects in 2025, the new partnership will see Tank deliver an integrated Digital PR and SEO strategy. The team will be supporting the online florist with creative campaigns, expert-led content and strategic guidance around evolving SEO best practices – including the impact of AI-led search and large language models (LLM). The work is focused on driving long-term organic growth, strengthening brand visibility and supporting Flying Flowers’ commercial performance in a highly competitive retail landscape. Tank is part of the The Boda Group which also includes brand communications agency Warbox and customer success consultancy Kaptive.
Bountiful Cow has been appointed by IVC Evidensia, the UK’s leading veterinary care provider as its media agency. The competitive pitch process was overseen by David Meikle, author and founder of How to Buy a Gorilla. IVC Evidensia operates over 900 veterinary practices in the UK and Ireland. Bountiful Cow will support the group in its next phase of brand development. The agency will lead media strategy, planning and activation, using its Relative Advantage approach to challenge category norms and unlock under-used opportunities that deliver meaningful cut-through in a competitive sector.
Specsavers is back in the village, renewing its sponsorship of ITV’s Emmerdale through to the end of 2026 with a new set of ‘mini soap’ idents. The partnership was strategically led by MG OMD, who identified Emmerdale as a strong fit for Specsavers, following in-depth audience and viewing analysis. The team evaluated how the programme’s loyal audience aligned with Specsavers’ target customers and brand positioning, before negotiating the partnership to maximise both broadcast and digital opportunities with ITV.
For The Love Of Rugby (FTLOR) has announced that Tesco Whoosh, Tesco’s rapid grocery delivery service, will become its coverage partner for the duration of the Six Nations to reach the UK’s most engaged rugby audiences. The announcement, developed in collaboration with WPP Media’s EssenceMediacom, is the first of its kind, and will see the FTLOR studio renamed for the tournament as the Tesco Whoosh Studios. FTLOR, one of the UK’s most popular rugby podcasts produced by Crowd Network (Crowd), will feature Tesco Whoosh branding at different touchpoints throughout the show, offering a fresh approach to brand integration in sports podcasting and digital content.
Leeds-based integrated agency HUB has won baby brand Bababing as a client. The partnership includes a full-service approach across website and content production, SEO, influencer outreach, email marketing, paid social, and PPC. Bababing, a Yorkshire brand founded by three brothers to create practical, affordable baby products, chose HUB to take the business to the next level – and the results have been transformative. In just six months, HUB has driven Bababing’s sales up 105% year-on-year and orders up 91%. Instagram views have increased by 297%, with post interactions surging 622%, driven by a fresh strategy that prioritises personality-led content and motion-heavy creative designed to engage and convert.
Independent brand activation agency ZEAL has acquired a 51% stake in Tommy, the social-first creative studio behind standout work for Amazon, TikTok, Netflix, Mastercard and Google. Bringing together Tommy’s social and content specialists with ZEAL’s shopper, experiential and partnerships, the agencies will offer ideas built to collapse the gap between inspiration and purchase, driving both brand equity and sales effectiveness in the same moment. Founded in London with studios in Los Angeles and Singapore, Tommy adds global reach and deep craft in social-first content, AR, OOH and experiential – backed by a client roster that lives at the centre of culture and technology. Tommy will retain its brand and creative independence while integrating with ZEAL’s wider offering, joining ZEAL’s London and Manchester hubs to serve clients across markets and disciplines.
The PHA Group has been appointed by Ulike, a global leader in advanced at-home beauty technology, to elevate the brand’s profile and accelerate its growth in the UK market through a comprehensive, integrated PR campaign. Founded in China, Ulike is a technology-driven beauty brand operating across 49 countries and regions worldwide, supported by a specialist team of over 100 experts. The PHA Group’s Consumer PR team will be responsible for strengthening Ulike’s UK presence through a multi-layered communications strategy. This will include an always-on press office focused on new product launches and reviews, alongside amplified PR activity such as event execution and influencer gifting, designed to build strong brand advocacy and engage both consumers and key industry opinion leaders.
Pets Corner, the family-run UK pet retailer known for its expert-trained teams, premium natural products and commitment to pet wellbeing, has also appointed PHA as its retained public relations agency. PHA will work alongside the Pets Corner team to raise brand awareness, strengthen media relationships, and support the business’s ongoing growth across retail. The partnership will focus on corporate profiling, brand storytelling and thought leadership, reinforcing Pets Corner’s position as one of the UK’s most trusted specialist pet retailers.
Tourism Ireland has unveiled its new global advertising campaign ‘Ireland Goes Beyond’, created by award-winning agency Grey London – a campaign that sets out to redefine perceptions of the island of Ireland as a holiday destination. The core insight for the campaign is that while most holidays leave visitors feeling like a tourist on the periphery, Ireland truly invites you in. It’s not just a place you visit, but somewhere you’re made to feel truly part of, from the place to the people and the culture. The “Ireland Goes Beyond” campaign is being rolled out globally across various channels, forming a central pillar of Tourism Ireland’s wider marketing strategy for 2026 to promote the island overseas.
Patak’s has launched a partnership with Mob as part of a new content-led campaign designed to demonstrate how easy it is to ‘cook like a curry house’ at home using Patak’s Spice Pastes. The collaboration was negotiated by independent media agency the7stars, and brings Patak’s together with Mob’s highly engaged, digital-first audience to inspire a new generation of home cooks. Mob has produced a series of videos featuring their talented chefs rustling up a selection of tasty recipes to showcase the versatility of Patak’s range of products and inspire the nation to bring the craft of a curry house into their homes using Patak’s Spice Paste. The activity will run across Mob’s website and social platforms, with recipe content appearing on Instagram, Facebook and TikTok. The partnership is part of a broader integrated campaign, including an AV spot created by Ourselves, and spanning TV, VOD and YouTube, which launched on 19th January. VOD ad placement is handled through the7stars’ programmatic platform Prospero.
Birmingham-based Catalyst Marketing Agency has today announced the launch of Catalyst Brand, a new division dedicated to brand strategy, identity and creative development for ambitious, growth-focused businesses. It has been created in response to increasing demand from organisations whose growth is being held back by unclear positioning, inconsistent messaging and outdated visual identities. Catalyst Brand will be led by Lee Jones, who brings nearly two decades of experience in design and brand strategy across challenger brands and established businesses undergoing transformation.
A new multichannel campaign Tell DWP, which aims to encourage customers claiming universal credit to report changes of circumstances has been created by M+C Saatchi Group UK for The Department for Work and Pensions (DWP). The push supports the Department for Work and Pensions’ ongoing efforts to reduce the annual cost of fraud and error, by increasing the number of customers who update the department when their circumstances change, to avoid errors in payments. It also aims to raise awareness of the penalties and consequences of not keeping claims up to date, while improving understanding of which changes need to be reported. The campaign is running across VOD, online video, social, radio and out-of-home in the UK. Media planning is handled by Wavemaker, with buying by OmniGov.
