Publishers and brands must invest in first-party data and evaluate ID technologies to flourish in the post third-party cookie world
Google has provided publications with precious time to consider alternatives and create a plan for a future without external cookies.
Artificial intelligence and machine learning-based technology company, Topsort, has raised $20 million in Series A funding. Topsort will use this round of funding to further scale its clean advertising platform…
Freddie Turner is EMEA Managing Director, MiQ and NDA’s regular columnist.
If the sunsetting of third-party cookies is only just dawning on you then you need to read this.
Nano Interactive’s Programmatic Solutions Director, Nikky Hudson, discusses the company’s self-serve solution.
Heather Lloyd, Head of Product Marketing at Nano Interactive, discusses the role of attention in the cookieless future.
Nikky Hudson, Programmatic Solutions Director at Nano Interactive, discusses contextual, pre-bid classification, and self-service.
When was the last time you thought digital was ‘cheap’? Probably just before Facebook et al realised just how important their channels were to marketers and vowed to monetise the hell out of them.
Optable’s Co-founder Vlad Stesin and Chief Revenue Officer James Prudhomme chat with NDA about how data clean rooms delivering privacy-first, cookieless activation are the future of digital advertising.
NDA and A Million Ads
NDA recently partnered with LiveRamp to hold a roundtable looking at the deprecation of third-party cookies from the point of view of the publisher.
Immediate Media’s Advertising arm recently held an event discussing ‘Identity in a post-cookie world’. The publisher-focused part of the event – after part one featuring the tech platforms – brought together Dom Perkins, Digital Advertising Strategy Director at Immediate Media; Eleanor Marshall, Commercial Data Director at Global; Nick Flood, Global Commercial Operations Director at Future; and Jo Holdaway, Chief Data & Marketing Officer at ESI.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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