Kinesso debuts solution to optimise cookieless campaign performance
Kinesso’s Emerging Tech Assessment measures campaign success by analysing clients’ cookieless digital media investments across channels.
Kinesso’s Emerging Tech Assessment measures campaign success by analysing clients’ cookieless digital media investments across channels.
According to a PrimeAudience survey of 256 UK marketers, there is widespread optimism about the cookieless future, with 91% feeling confident.
MiQ has announced its transition to 100% of campaigns targeted without the use of cookies (excluding retargeting) across all media channels and platforms in the UK…
This series aims to myth-bust misconceptions about the digital industry by showcasing the journey and talent of some of our fantastic women in digital.
Three quarters (73%) of UK marketers say they are not well prepared for the deprecation of third-party cookies, despite 92% believing that Google will stick to its 2024 deadline, finds new study by data enablement platform, LiveRamp
With NDA’s latest Trinity Lunch event just days away, we sat down with some of the event’s sponsors to ask why they have agreed to get involved, and what their thoughts are on the current state of the industry. Here, NDA speaks to Chris Childs, UK MD, Hawk Platform…
Whether it’s enforced by Apple, Google or the EU and State of California – the underlying theme is the same every time: one step closer to a 100% opt-in future, across the industry. Put even more bluntly, it’s a future where the consumer decides, not us.
Public transport operators, agencies and retailers operating in or around transport hubs are finding that the transition to a more, non-intrusive method of reaching customers is far harder to achieve than previously thought.
New Digital Age (NDA), in association with M&C Saatchi Performance, recently hosted a roundtable discussion of industry experts to explore these issues.
What will the end of third-party cookies mean for marketers’ ability to track and optimise for customers? New Digital Age (NDA), in association with M&C Saatchi Performance, recently hosted a roundtable discussion of industry experts to explore this question…
New Digital Age (NDA) recently gathered a crop of industry experts to discuss the
Through analysing unique onsite search and transactional booking data, Captify and Forward, the media and marketing arm of lastminute.com, the European Travel-Tech leader in dynamic holiday packages, have uncovered new travel trends triggered by the pandemic and emerging audiences that will shape the future of travel.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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