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Publishing

Identity in a post-cookie world: Immediate Media, Global, Future and ESI give solutions

Immediate Media’s Advertising arm recently held an event discussing ‘Identity in a post-cookie world’. The publisher-focused part of the event – after part one featuring the tech platforms – brought together Dom Perkins, Digital Advertising Strategy Director at Immediate Media; Eleanor Marshall, Commercial Data Director at Global; Nick Flood, Global Commercial Operations Director at Future; and Jo Holdaway, Chief Data & Marketing Officer at ESI.

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Tyrone Stewart 26 July 2021
Technology

Unpacking Google’s post-cookie roadmap announcement

Since Google’s announcements on Chromes update impact on third-party cookies, LinkedIn and industry publications have have been full of a spectrum of opinions on the potential impact. The diversity of viewpoints is a direct result of the purposely vague wording Google uses in its announcements.

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Justin Pearse 31 March 2021
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New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.

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