New Digital Age

Advertising Week New York: Why autonomous agentic AI is poised to break adtech inertia

The programmatic advertising ecosystem has long promised efficiency, yet for many buyers and publishers, the reality remains a sprawling, friction-heavy maze. Speaking at Advertising Week New York during the AI & AdTech Founder Showcase hosted by 1PUBX.AI, industry leaders gathered to address the inertia holding the market back and explore how agentic AI could fundamentally reshape media trading.

Advertising Week New York: Modernising adtech and bridging the DOOH programmatic divide

At Advertising Week New York, industry leaders gathered at the AI & Adtech Founder Showcase with Shinka to discuss how emerging technology is reshaping out-of-home advertising and digital media infrastructure. The panel, featuring Bob Lord, President of Horizon Media Holdings, and Ciaran Greene, CEO of Shinka, explored how independent technology layers can unlock value in sectors long hampered by legacy systems.

AI is everywhere. But is advertising actually getting smarter?

That was the central question posed to a panel of industry leaders at Advertising Week New York. Moderated by Katie Ingram, Director of AWEurope, the session brought together Abhay Singhal, Co-Founder of InMobi and CEO of InMobi Advertising; Dane Kunkel, SVP of Performance & Transformation at Horizon Media; and Brian O'Kelley, CEO and Co-Founder of Apostra. The discussion moved straight past the usual AI hype to confront the realities of building scalable, intelligent systems in modern marketing.