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Azerion buys digital ad firm Inskin

Digital entertainment and media platform Azerion has made its latest acquisition, picking up high-impact brand advertising company Inskin Media for an undisclosed sum.

The acquisition is aimed at boosting Azerion’s ambitions of becoming the leading European digital entertainment and media platform. It will use Inskin’s expertise to provide clients with access to a wider range of impactful ads.

“We are delighted to welcome Inskin Media to our platform. Their focus on delivering high impact digital brand advertising to clients and partners aligns perfectly with our business ethos,” said Joost Merks, Chief Investment Officer at Azerion. “The integration will also create great synergies within our best-in-class network of programmatic and digital advertising providers.”

Inskin, founded in 2009, delivers multi-screen, high-impact digital brand advertising across more than 2,000 premium websites around the world, working with 260 publishers and over 1,000 brands. Over the course of the year, it has made a number of strategic hires in a bid to further its goal of maximising attention and impact in digital campaigns, including welcoming Anna Forbes as Chief Operating Officer and a returning Dominic Tillson as Marketing Director.

Inskin is the ninth company that Azerion has acquired this year, coming not long after its recent purchases of Bulgarian monetisation platform PubGalaxy and French digital ad firm Sublime.

“Inskin Media’s story is one of innovation, quality and growth, and so Azerion – as one of the fastest growing media platform businesses in Europe – is the ideal home for us. Azerion is rapidly building a powerful force in digital content and marketing. We love its ‘can do’ attitude and incredible development pace and we are really excited to become part of their growth story,” said Iain Jacob, Chair of Inskin Media.

*Azerion is a client of Bluestripe Communications, owned by Bluestripe Group, the owner for NDA.