Last year, New Digital Age (NDA) hosted its inaugural Foresight event in central London. The one-day conference brought together a fantastic array of thought leaders and expert partners from across the ad tech, media agency, brand marketing and publishing industries to deliver keynotes and panels around four key topics for the future of advertising
From Terry Kawaja being his bombastic self about the year ahead to a deep dive into CTV, a look at the latest AI developments, the Mumsnet data story and how attention became the metric that everybody wanted to measure, Foresight was essential viewing for digital leaders planning for 2024.
Here, we present a round-up of those discussions, featuring highlights and insights drawn from the experts in attendance.
