Ogury recently announced that it has donated more than $1 million in U.S. dollars of advertising space to non-profit organizations so far this year. Following a first-quarter launch, the company supported several charities to acquire premium inventory on its new mobile web offering on top of its exclusive brand demand. Examples of these charities included Institut de la Vision, Epic Foundation, Accion Contra el Hambre, The Leukemia & Lymphoma Society and Dynamo Camp.
“The past year has been hard on many and it’s now more important than ever to give back and support non-profit organizations that are making a difference in the world,” said Thomas Pasquet, CEO, Ogury. “I’m proud that we were able to do this in the form of donated media, generating brand awareness for some amazing charities and generating more revenues for media companies and publishers.”
The campaigns reached more than 11 million mobile users in the U.S. and across Europe via the company’s exclusive Thumbnail Ad, an ad format released by Ogury last year in-app, and now available on the mobile web. With this creative format, video ads appear in a precise location of the web page delivering an effective advertising experience without compromising the consumer’s user experience. The unit is draggable, expandable, and skippable by the consumer, which is proven to be less intrusive than traditional ad formats. Thumbnail Ad delivers ads in a picture-in-picture format enabling them to consume the content whilst continuing to navigate the web page.
“We are very happy to have worked alongside Ogury to further increase awareness of Institut de la Vision. In total, we were able to reach more than 1.5 million mobile users in France and the UK in a non-intrusive and user-friendly manner,” said Arnaud Bricout, Head of Fundraising at Institut de la Vision.
“When we began working closely with Ogury, our ultimate goal was to enhance overall brand awareness for our organization and mission to improve the lives of disadvantaged children and youth around the world,” said Alexandre Mars, Founder & CEO of Epic Foundation. “With the help of Ogury and its innovative Thumbnail Ad unit, we were able to generate more than 12 million impressions in less than a month — a truly spectacular digital campaign that translated to more donations and ultimately, more lives changed.”