Part two of our gathering of views from POSSIBLE 2025, starting with the views of the producer of the event, Christian Muche.
Christian Muche, Global President & Co-Founder Beyond Ordinary Events
POSSIBLE 2025 marked a new milestone in our journey to redefine the global marketing landscape. With over 5,400 attendees, +1,700 year-over-year growth, and 33% brand marketers share, this year’s event delivered unmatched scale, energy, and industry impact. 66% VP level and above speaks volumes about the relevance and seniority of our audience.
From groundbreaking keynotes and thought leadership on the Main Stage, to curated experiences like the VIP Academies, FQ Lounge, and POSSIBLE Connect meeting program, every touchpoint fostered meaningful connection, innovation, and collaboration.
POSSIBLE has now firmly established itself as the must-attend marketing event in our industry and beyond. My vision to become the “Davos” of the marketing world just begun.
We’re already building towards 2026 with bold plans, deeper partnerships, and an even more powerful platform for our growing global community. Our expansion of our meeting program on to the beach (we´ve organized and scheduled 2,700 meetings between marketers and solution providers this year) is already announced and we will further grow into the Eden Roc next door with additional activations and partnerships.
Fern Potter, SVP Strategy & Growth, Multilocal
POSSIBLE had an air of defiance this year. In a climate of chaos and uncertainty, leaders across ad tech, brands, and agencies came together to find a better way—a better way to grow, provide opportunity, support their colleagues, and most of all, learn.
A tangible example of this is that whilst business requires a certain level of “sell”, at POSSIBLE business development conversations were steeped in partnership and collaboration, a testament to how executives are rallying and leaning in for healthy and sustainable growth in 2025.
My three key takeaways:
- AI is everywhere, whether it be front-of-house or intrinsic to business and product operations. The novel way AI is resolving challenges systematic to advertising is accelerating with force.
- Quality as standard – within media, data and product, the demand for quality to improve not only brand experiences with advertisers, but also the individuals experience with a brand online is a standard requirement for growth and business development.
- Community – an unrivalled event for championing our industry. POSSIBLE is the must attend event for building strength, opportunity and safe spaces to thrive across our advertising industry.
Can’t wait for 2026!
Nick Flood, COO, Kindred
This was my first POSSIBLE, and it was excellent. I wasn’t ready for how busy and hot it was! The level of conversations was fantastic, and everyone was up for discussing new opportunities. The big themes for me across all my meetings were the increased openness to partner and test new technical integrations. Alongside more partnerships, there was clear demand for scaled global retail data. I’ll definitely be back and will be bringing more of the team.
Deborah Lawal, Senior Strategy Executive at The Goat Agency, part of the Digilearning 2025
POSSIBLE cohort
At 22, and working as a Senior Strategy Executive at The Goat Agency, industry events of this scale aren’t exactly my everyday. So when Digilearning offered me the chance to attend POSSIBLE as “Rising Talent,” said yes without hesitation, especially as I’d love to grow as a Strategist and Brand Marketer.
I remember walking into the Fontainebleau on Day 1 and thinking I’d never heard a buzz like it. Founders, marketers, tech heads — all in one place, sharing stories, contacts, and future plans. A casual “Love your outfit” easily turned into “Let’s grab coffee next week and chat in more detail.” That openness set the tone.
POSSIBLE reminded me how powerful it is when generations connect — younger creatives sharing digital fluency, older leaders offering insight and mentorship. The vibe wasn’t gatekeeping; it was community-building.The name POSSIBLE says it all — lean in, ask questions, and doors really do open.
Mike Laband, Group SVP, US Revenue, Magnite
“Set against the vibrant backdrop of Miami, POSSIBLE brought together some of the most dynamic voices in marketing, media, and tech. The event delivered an engaging and future-facing agenda, and it was great to see live streaming and CTV take center stage across so many conversations. Live sports, in particular, continue to prove their unique power to bring audiences together in real time – and as this year’s sessions made clear, the future of media is increasingly live. Marketers who embrace the immediacy of live streaming and programmatic activation will be better equipped to reach highly engaged viewers in the moments that matter most, building deeper connections and brand equity. POSSIBLE was a timely reminder of how far we’ve come, and how much opportunity still lies ahead for innovation in streaming.”
