Interviews, insight & analysis on digital media & marketing

The Road to POSSIBLE – Drones, Pitbull and Ashanti boost the line-up

It’s less than a week until POSSIBLE kicks off in Miami Beach for its second iteration and it’s fair to say that the organisers have been busy trying to top last year’s line-up.

Ashanti, the GRAMMY Award-winning singer-songwriter, actor and author will take to the stage on Wednesday, April 17. Ashanti burst onto the music scene with her platinum-selling, self-titled debut album, Ashanti. The album landed the #1 spot on both the Billboard Top 200 and R&B album charts, selling a whopping 504,593 units in its first week . Ashanti has built her brand with several major partnerships and has her own fragrance, “Precious Jewel” with AMC Beauty, American Express, Shea Moisture, Marc Jacobs and Ciroc, to name a few. Her endorsements include Herbal Essences, where she is the first African American to land a national campaign and Candies Apparel.

“I’m excited to have Ashanti join us at Miami Beach. She continues to explore many avenues throughout her career, bringing her experience in brand ambassadorship and the business of the music industry to the POSSIBLE stage,” said Christian Muche, CEO and Co-Founder of Beyond Ordinary Events & POSSIBLE

Also taking the stage will be Armando Christian Pérez, better known as Pitbull, for a candid interview with Bob Pittman, Chairman and CEO of iHeartMedia.In this fireside chat, titled “Pitbull’s Playbook: From Armando Christian Pérez to Worldwide Influence,” he will share his journey in creating culture, building brands and franchises, and harnessing the power of fandom.

Beyond music, Armando is co-owner of the NASCAR racing team Trackhouse and has successfully developed other ventures including his own record label Mr. 305, Inc., and Voli 305 Vodka. He also co-founded Sports Leadership Arts and Management (SLAM!), tuition-free public charter schools. SLAM! is recognized as one of the top school networks in the world.

On Tuesday night, in what is almost certainly a first for this industry, the delegates will be treated to a Drinks and Drones show that can be viewed from the Expo Garden on Ocean Lawn.

During the event, POSSIBLE will present 14 tracks of curated content, masterclasses, workshops, an exposition, an outside activation area, VIP networking, and entertainment. More than 200 marketing industry leaders will grace the stages at POSSIBLE. The POSSIBLE agenda is live with more speakers, sessions, and celebrity headliners added weekly. Brand marketers attend POSSIBLE for free. The event officially kicks-off Monday, April 15, and extends through Wednesday, April 17 with a special program to debut Google’s Human:Human Experience on Thursday at 8am.. There is still time to register to attend POSSIBLE.

The NDA and Bluestripe team will be at the event. Mail us to arrange a meeting.