Warner Bros. Discovery has launched a privacy-first solution to enable clients to deliver targeted addressable marketing at scale across Eurosport’s online platforms. The broadcast giant’s advertising-sales and marketing solutions division has teamed up with data connectivity platform LiveRamp to develop the technology.
Built using LiveRamp’s Authenticated Traffic Solution (ATS), the technology provides Eurosport’s partners with the ability to use cookieless identifiers to engage more efficiently with audiences. It promises addressable reach, and a one-to-one targeting capability, to achieve greater ROI.
Furthermore, LiveRamp’s RampID enables Eurosport clients to match the sport network’s first-party authenticated audience with their own customer data.
“The scale of Warner Bros. Discovery and the breadth of our portfolio offers our partners a unique opportunity to engage with anyone and everyone. When you combine this with our ability to be incredibly targeted in who you can reach when accessing our premium audiences through our channels and platforms, it is clear how we can help drive significant ROI from our client’s campaign,” said Luke Whalley, Senior Director, International Digital Ad Sales, Sports & Entertainment at Warner Bros. Discovery.
“As one of the most visited free-to-access sports destinations in Europe and ahead of a huge summer of sport, it is hugely exciting to extend this targeting capability to Eurosport’s online destinations. The fact we can offer clients a fully addressable and targeted solution, while also continuing to help enhance privacy for our audiences, is particularly satisfying.”
The solution will begin with Eurosport brand partners on Eurosport.com and local platforms in the UK, France, Germany, Italy, Romania, and Spain.
*LiveRamp is a client of Bluestripe Communications, owned by Bluestripe Group, owner of NDA