A joint venture between digital marketing agencies AccuraCast in the UK and Motivity in the US has been launched to help UK brands successfully reach international audiences.
Distinct from the vast networks of global agencies, the new partnership between independents aims to provide a global outlook that’s also deeply rooted in local intelligence. Both Accuracast and Motivity offer transparent fee structures and a promise that the tacticians and strategists met at the pitch process are those who execute the day-to-day work.
Farhad Divecha, managing director of AccuraCast in London, which works with brands such as Penguin Random House, WTW, Club Med and PwC, commented: “Entering new markets can be challenging and getting it wrong can be costly, but this new collaboration, which combines AccuraCast’s proficiency in digital marketing with Motivity’s strategic expertise, will help UK businesses get it right.
“Motivity is renowned in the US for taking the strategic value of digital marketing to the next level and has decades of experience working with challenger brands through to businesses like Rolex, Sony, Thales and Aramark.”
Kevin Ryan, Founder of Motivity, said: “Localisation is key to this collaboration. Adapting a market-specific brand is vital and requires natives on the ground who truly understand the needs of the region to find the best approach and effectively communicate the proposition. We know the US market inside out and look forward to using our strategic expertise to help brands succeed on this side of the pond.”
