Grey London wins Synechron global brand brief
Technology consulting company Synechron has appointed Grey London as its global creative agency following a competitive pitch managed by Ingenuity+. The appointment covers the development of a new global brand platform across business-to-business marketing channels.
The work will support Synechron’s marketing activity across markets including the UK, US, UAE, India and Australia, with campaigns planned across out-of-home, digital and industry events. WPP Media will manage media strategy, planning and buying.
Who Gives A Crap launches limited-edition Splash range
Who Gives A Crap has introduced Splash, a limited-edition range of bamboo toilet paper featuring water-themed packaging. The product is available in packs of 24 and 48 rolls, with the company stating that 50% of its profits continue to support organisations working on water, sanitation and hygiene projects.
The launch is supported by a social and influencer campaign featuring creators from lifestyle, interiors, parenting and outdoor communities, alongside paid digital activity and online video advertising.
The campaign’s influencer activity is being managed by The Goat Agency.
Department for Education launches interactive recruitment campaign
The Department for Education has launched an interactive digital out-of-home campaign in Manchester to encourage more people to consider careers in early years education.
The activation transforms selected Ocean Outdoor screens into motion-responsive games, allowing passers-by to interact with content themed around activities undertaken by early years educators. The campaign supports recruitment following the expansion of funded childcare provision for working parents.
The campaign was created by Havas London, with media delivered through Ocean Outdoor’s Loop network. Production was handled by Prose on Pixels.
Howden marks sixth year of Ascot partnership with new campaign
Howden has launched a nationwide campaign to coincide with the sixth year of its sponsorship partnership with Ascot Racecourse. The creative draws on the colours and patterns of traditional racing silks and appears across print, digital and out-of-home advertising.
The campaign forms part of activity around Royal Ascot and also includes takeovers of Howden’s UK website. The business has expanded its involvement in horse racing through partnerships with organisations including Australia’s Victoria Racing Club, Bahrain Turf Club, Tattersalls and the Jockey Club of Saudi Arabia.
Media planning and buying was handled by Bountiful Cow, while creative was produced by Howden’s in-house brand team.
Playmobil appoints Boldspace for UK and Ireland PR
Playmobil has appointed Boldspace as its retained PR agency for the UK and Ireland following a competitive pitch. The agency will oversee the toy brand’s ongoing communications programme, with the first campaign due to launch this summer.
The appointment will support Playmobil’s communications around imaginative play, with activity spanning earned media, cultural storytelling and seasonal campaigns under a new communications platform.
The Digital Voice wins Parallel account
Parallel, a customer suitability platform for digital advertising, has appointed The Digital Voice as its agency of record for the UK and Asia-Pacific.
Parallel’s platform uses digital twin technology to help advertisers assess how well creative content matches audiences and media environments. The appointment follows a number of recent client wins for the agency.
Jungle Creations launches Twisted Labs
Jungle Creations has launched Twisted Labs, a product innovation venture for its food brand Twisted, in partnership with Food Brands Now.
The venture is designed to help food and drink brands develop retail products using audience insights, combining Twisted’s consumer data with Food Brands Now’s retail and licensing expertise.
