Interviews, insight & analysis on digital media & marketing

Agency News: VCCP, the7stars, The Kite Factory, Duel, Code Computerlove, Elvis and more

This week’s NDA Agency News has campaigns and appointments from This week’s NDA Agency News has campaigns and appointments from VCCP, the7stars, The Kite Factory, Duel, Code Computerlove, Elvis and more.

the7stars, the UK’s largest independent agency group, has confirmed four new senior hires across the investment team. Their latest hiring spree is driven by their expanded client roster YoY which has seen the Group’s billings rise to £500m. joining the7stars in October, Lewis Shaw assumes the role of Investment Managing Partner to lead the newly bolstered team. Shaw, with over twenty years of experience, previously served at MGOMD for the past 16 years, most recently as Chief Investment Officer.

Independent media agency The Kite Factory has announced that it has been selected as the media planning and buying partner for Redrow, following a competitive pitch. The Kite Factory has been tasked with delivering an innovation-led media strategy with creativity and meaningful data-led insight at the centre. Collaborating closely with Redrow’s creative agency, the agency is tasked with driving brand consideration, increasing reservations, and further elevating Redrow’s position as a market leader

Experience design agency, Biglight, has appointed Gita Samarni (pictured) as Strategy Director. Gita has a career spanning more than 20 years,working with brands such as Michael Kors, The White Company, and Selfridges.

Skin wellness brand, ELEMIS, partners with leading brand advocacy platform,. Duel designed and built an advocacy program, Skinsiders, to engage ELEMIS’ most socially active customers and incentivise them to create and share content on behalf of the brand with their own followers.The exclusive, application-based program built into the ELEMIS website, includes: n authentic space where ELEMIS’ customers can create and share their own content about their experiences of the brand; and exclusive offers, content, products and event invites in exchange for content creation and social sharing.

O2, long-standing sponsor and proud partner of England Rugby, has unveiled its new fan-focused campaign, Wear la Rose, which celebrates England fans and their support for the squad as they compete against the world’s best teams in France. Created in collaboration with O2’s UK agency of record, VCCP London, their global content production studio, Girl&Bear, and their Digital Innovation Company, Bernadette, the campaign centres around a unique piece of art commissioned to immortalise the role that fans play in rugby, which was unveiled at the iconic Louvre Museum in Paris. 

Two creative Northern businesses have partnered as award-winning regeneration company Urban Splash has appointed design and innovation agency Code Computerlove with a service design brief.      Code’s remit will be to work with internal teams at Urban Splash to drive organisational change within the business, focusing on bringing siloed digital systems together to improve operational efficiencies.    

Biscuit brand belVita has launched a multichannel campaign to launch its partnership with food waste charity FareShare as part of its mission to help fight food insecurity and donate up to 100,000 meals to those in need. The ‘Give a Smile’ campaign – which runs until 30th October – has been developed in partnership with creative agency elvis and stems from the belVita brand belief that positive energy holds a lot of power in the world.

Proctor + Stevenson, one of the South West’s largest marketing and communication agencies, has undergone a management buyout (MBO).  The award-winning agency, which specialises in business-to-business marketing, will now be owned and managed by a leadership team of longstanding directors, comprising Ailsa Billington, Managing Director, Dan Hardaker, Director of Digital Design, Steve King, Director of Technology, Phil Robinson, Creative Director, and Nikki Hunt, Finance Director.