Interviews, insight & analysis on digital media & marketing

Agency News: Wavemaker, VCCP, Lucky Generals and more

This week’s NDA Agency News has campaigns and appointments from Havas Lynx Group, Wavemaker, VCCP, Lucky Generals and more.

Lollipop brand Chupa Chups, in partnership with Wavemaker UK and interactive entertainment and lifestyle company, Misfits Gaming Group, is making its first entry into the online game platform and creation system, Roblox, with a brand-new game, Chupa Chups: Skate & Create .

The first iteration launched on the 31st August will allow users to head out into the city alone or with friends and other players to spread their artistic creativity far and wide with an assortment of street art and tags to choose from. Spray cans scattered across the map allow players to adorn the streets with vibrant paint inspired by Chupa Chups flavours to encourage creative expression and collaborative artistic endeavours. 

Canon Europe has launched an integrated multi-market campaign for its PIXMA printer range, celebrating the chaotic nature of modern day life where work and personal lives continue to blur together.

Created in partnership with EMEA creative agency of record, VCCP, the campaign centres around the versatility of PIXMA printers and its ability to seamlessly tackle everything from work admin to life admin to the ‘last-minute school project’ admin, showcasing that it is a printer designed for The Stuff of Life. The increasing importance that the ‘home office space’ plays in the modern home has led Canon to create this integrated campaign which will roll out across EMEA.

A hero 30” AV is a whirlwind of words, graphics and images mirroring the printing process and dramatising the wonderful chaos of everyday life. The unrelenting list of tasks and challenges which the PIXMA calmly undertakes is captured and reflected; depicting real things like life admin, work admin, admin admin, maps to campsites, kids’ artwork, lost and found flyers, moodboards for wedding dresses, and the important financial forecasts for work – the stuff of life. 

HEINEKEN UK has appointed Lucky Generals to develop Cruzcampo lager, Spain’s number one draught lager, which has just launched in the UK.

Following a competitive pitch, Lucky Generals will work with HEINEKEN UK’s marketing team on a multi-million-pound campaign and replicate the success of Cruzcampo in Spain.

Cruzcampo was founded in Seville in 1904 and is the number one draught lager in Spain. Following its launch in the UK in June 2023, Cruzcampo is already on draught in over 4,000 on-trade outlets, and the beer has just launched in the off-trade.

Global healthcare communications agency, Havas Lynx Group, has been named in the 2023 UK’s Best Workplaces™ for Women list by Great Place to Work® UK. It was ranked 41st on the list, which was based on the anonymous feedback from over 70,000 women working across the UK.

Havas Lynx Group consistently commits investment in ensuring a diverse, inclusive, and supportive environment. It is a proud ally of women in business and in testament to that currently 50% of its leadership team and 41% of its executive leaders are women, including a female CEO.

Intuity Medical, medical technology company with the mission to simplify diabetes management, and creative and media agency of record, Cutwater, have collaborated to launch an all-new brand platform and national campaign.

The brand platform, “You’re Good to Pogo”, brings to life a better alternative for staying on top of your glucose levels, anywhere you choose. Now, they can discreetly test on-the-go with the push of a button – thanks to Intuity Medical’s signature innovation, the POGO Automatic®.

The campaign is driven by two spots and marks the first significant marketing push for the POGO Automatic. “Pickleball” sets up a mockumentary interview with those who would feel the most uncomfortable wearing a glucose sensor, or anything, on their bodies – a pair of naturist pickleballers.

Joint has launched a campaign ‘Moving in’, highlighting how you can now shop for your home insurance on Amazon. The campaign brings to life the ease and simplicity Amazon have brought to the process, with a magical story, beautifully told.

You see a woman move into a very mysterious place, only to see her buy 35 cans of shoe polish, and then her home insurance. Both on Amazon. Joint then reveals why, as the camera cuts to an exterior shot. She’s the lady that lives in a shoe, and she’s giving it a good polish.

ROAR Digital Marketing has experienced a 100% increase in its turnover for 2022/23 when it recorded £282,000, and that figure is set to be doubled again in 2023/24 as the business closes in on the £550,000 mark.

ROAR, which is based in Tyneside but has a client base throughout the UK and into Europe, specialises in Search Engine Marketing services particularly strategic SEO and PPC solutions. 

The company has enjoyed rapid growth since being founded in 2016 by former Google Digital Trainer and university lecturer Michael Knowles, with the number of clients it works with more than doubling in the past year alone.