Spark Foundry, part of Publicis Media, has today announced it has brokered a new sponsorship for KAYAK and ITV2’s Family Guy and American Dad, in partnership with SPP Media.
KAYAK – the world’s leading travel search engine – is to sponsor Family Guy and American Dad shows on ITV2 for four months into and over this summer. With this new sponsorship, KAYAK aims to reach a young and travel-hungry audience as the UK gears up to travel restrictions loosening and the travel market reopening as the Government put more locations on the Green List
Per Christiansen, Vice President, EMEA Marketing at KAYAK said: “It’s no secret that it’s been a tough year for the travel industry, but given travel is slowly starting to come back, we’re excited to show people that we’re ready once they are feeling safe and confident enough to travel again. Spark Foundry have been the perfect partner to help us secure this sponsorship and reach this audience at a critical time.”
Pete Edwards, CEO, Spark Foundry said: “As travel returns, we knew keeping KAYAK front of mind in ITV2’s younger, travel hungry audiences would be most effective. We saw this comedy show partnership as a great opportunity to do this and are thrilled to be putting KAYAK front and centre to accelerate their business as borders reopen.”
The campaign will run from Friday 7th May to Monday 6th September 2021.