Interviews, insight & analysis on digital media & marketing

NDA Agency News: Boldspace, Peppermint Soda, Wavemaker UK and more

Brand value agency Boldspace has been appointed as lead global strategic communications agency for global payments leader, CellPoint Digital, following a seven-way competitive pitch process. The relationship includes widespread delivery spanning strategy, content and thought leadership, media relations, digital, social, influencer, media buying, and crisis communications. CellPoint Digital will also utilise Boldspace’s proprietary data analytics platform, BoldLens, to measure the ongoing impact of the global marketing strategy. The account will be led by Boldspace Chief Client Officer Georgie Rudkin, partnering with Steven Osei, Head of Marketing & Communication at CellPoint Digital.

Independent law firm Brabners and North west-based PR agency Peppermint Soda have joined forces to create a comprehensive package for companies in need of specialist reputational and legal advice in a crisis. Peppermint Soda, the multi-award-winning public relations specialist, has guided various individuals and organisations on crisis communications ranging from the horse meat scandal to the PPE controversy during the Covid pandemic.The Peppermint Soda and Brabners’ offering ensures that those firms facing a crisis have “all bases covered”, allowing them to minimise any impact on the firm and to get back to business as swiftly as possible.

Super Premium Italian beer brand, Peroni Nastro Azzurro is proud to announce its debut partnership with Channel 4 and popular series, ‘First Dates’ from 14 February in the ‘First Dates’ Valentine’s Day Special. The partnership will run across Linear TV and All 4 with unique thematically linked sponsorship idents of 5, 10 and 15 seconds. The sponsorship will be activated further with social amplification, digital product placement of Peroni Nastro Azzurro 0.0% and a programme licence which will run up to December 2024. Wavemaker UK identified the opportunity for Peroni Nastro Azzurro to pair up with First Dates as part of its wider strategic planning to drive saliency amongst a young and upmarket audience. By associating Peroni Nastro Azzurro with key occasions, such as relaxing at home, food, and drink, Wavemaker UK aims to drive brand awareness as well as cement its premium positioning. The partnership will be led by the Super Premium Italian brand’s UK media agency, Wavemaker UK, with creative developed by new agency partner The Corner, who will lead on creating content for linear, digital, and social.

Manchester-based product and service company Code Computerlove has delivered EssenceMediacom’s global platform as part of the new media agency’s official brand launch. Comprised of 10,000 people across 120 offices globally and led by Global CEO Nick Lawson, EssenceMediacom combines Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. Creating the new brand platform, Code – part of EssenceMediacom Manchester – led on developing the digital brand and user experience design, then applied a cloud-based software as a service approach (SaaS), including Contentful as a content as a service provider (CaaS).

BACX, the revolutionary plant-powered energy drink brand, has appointed Harbour as its brand and creative partner. Harbour will start work immediately on developing a brand ‘north star’, ahead of an overhaul of all visual and verbal branding, product design and communications in 2023. Founded by endurance sport enthusiast Jason Baits-Tomlin and rigorously designed and developed at Oxford University, BACX comes to the market as a nutrient-rich, all-natural, sustainable alternative to nutrient-depleted sports drinks and synthetic energy gels. BACX is hoping to take a large piece of the non-protein sports nutrition market with its tailored, plant-based product delivered in a fully recyclable pouch format. The product is already trusted and used by F1 Drivers, top Team GB track cycling medallists like Joe Truman, and The Independent called it “revolutionary plant fuel”.

Lucky Generals has been appointed by the restaurant chain Wagamama to handle a unique culture project for the brand. The agency has been briefed on creating a people-centric platform idea for the brand that will lead to meaningful activations for their employees, making them an active part of delivering the brand purpose.

Full-service marketing and communications agency, Big Bamboo, has been appointed by Festival Extras – the UK’s largest and leading supplier of accommodation and staffing into the festival industry – to support it with strategic positioning, brand alignment and ongoing PR and communications. Following a recommendation to the managing director of the firm and a pitch to its senior team, the agency – made up of 16 strategists, brand specialists, content writers, PR experts and designers will support the company with strategic positioning and brand work, helping it align its existing brands and introduce new ones. The company currently operates in the festival industry, under the guise of several brands. It has set its sight on future growth off the back of a very successful few years, which means establishing itself in new sectors too.

PrecisionBiotics has selected Click Consult to provide integrated search & digital marketing. Founded by scientists with a firm belief that the human microbiome contains the answers to many modern health problems, PrecisionBiotics® is dedicated to matching unique bacteria strains to specific health conditions. The brand hopes to take their online brand recognition and revenue to the next level in 2023 and have chosen the Cheshire agency to provide: content marketing, digital PR, influencer marketing, social media and paid search.