Each day, New Digital Age gathers the most interesting marketing and ad tech news from around the world…
AI
Digiday – Krystal Scanlon, 17th June 2026
OpenAI moves to automate ad creative
OpenAI is poised to automate one of advertisers’ most laborious tasks: ad creative.
Digiday – Ronan Shileds, 16th June 2026
Taboola expands DeeperDive into an ad network for AI apps and agents
Taboola is opening up the monetization engine behind its DeeperDive generative AI product, launching an ad network designed specifically for LLMs, chatbots, and virtual assistants.
Marketing Week – Grace Gollasch, 16th June 2026
Gen AI search ad revenues to reach £75bn by 2030, report finds (also in Campaign, Adweek, MediaPost, Performance Marketing World)
Generative search is on track to be the fastest advertising channel to reach this milestone, according to WPP Media’s This Year Next Year report.
TechCrunch – Ivan Mehta, 16th June 2026
ChatGPT’s market share slips below 50% for first time
More than three and a half years after ChatGPT’s initial release, AI assistants are now used by millions of people worldwide, and the competitive landscape is changing fast. While OpenAI’s chatbot is still the most popular assistant globally, its market share has dipped below 50% for the first time as users are migrating between different assistants like Google’s Gemini, Anthropic’s Claude, and xAI’s Grok, according to analytics firm Sensor Tower’s State of AI Report for 2026.
RETAIL MEDIA
Performance Marketing World – Joseph Arthur, 17th June 2026
SMG introduces ‘UK first’ retail media exchange platform
RMX By Plan-Apps has been built to support retail media as it scales, reducing industry fragmentation and unifying the broader ecosystem.
COMMERCE MEDIA
Internet Retailing – Paul Skeldon, 17th June 2026
Connected commerce company SMG has launched RMX by Plan-Apps, the UK’s first exchange platform designed to connect the retail media ecosystem and provide unified access to omni-channel retail media through a single entry point.
