Interviews, insight & analysis on digital media & marketing

NDA Agency News: Starcom, MG OMD, Omnicom and more

Starcom claims to be the first UK agency to develop and implement an automated media booking bot.Using intelligent automation called Robotic Process Automation (RPA), this first iteration of the bot is able to book and edit digital and print media campaigns on a daily basis. Built in-house, ABACUS (Automated Bot for Amendments to Campaigns and Uploads) uses a bespoke technology platform that processes and verifies vital campaign details overnight, to ensure scheduled media plans are correct and efficient. In testing, the bot improved booking speed and accuracy by up to 50%.

The Ozone Project has struck a test partnership with MG OMD. This trial represents the first launch for Ozone Outcomes; a programme of actionable metrics designed to deliver the business results that advertisers and agencies are increasingly demanding. MG OMD will run the outcomes test across Ozone’s ‘Premium Only Video’ inventory – the platform’s outstream offering that ensures any brand’s video campaign only ever appears on the quality websites that form the publisher alliance. The first of Ozone Outcomes to be tested will be a Cost Per Completed View (CPCV) measure – a guarantee that ensures MG OMD’s clients only pay for video adverts viewed in full, with all views independently verified. 

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC)  and Teads, the global digital ad distribution platform announced the launch of a first-to-market tool aimed at helping marketers easily activate media targeting strategies in cookieless environments, while preserving consumer privacy.

 Teads’ Cookieless Translator will enable Omnicom Media Group planners and programmatic  buyers  to discover actionable insights for clients and build custom audiences that do not require cookies for activation. The new product helps brands transition to the privacy-focused era by building predictive audiences seamlessly and translating pre-defined cookie-based audiences, including advertiser 1st party data, to new segments that do not rely on cookie technologies.  The benefits also extend to publishers, enabling increased opportunities to monetize their content.

 Depthas partnered with Extended Reality (xR) firm disguise and games developer Epic Games to launch an xR experience helping brands better understand how the metaverse can transform the way people play, shop, interact and consume media.

 Moderated by Isabel Perry, Director of Technology at marketing technology agency Byte (part of Dept), and held on disguise’s xR stage in London, the real-time xR experience took exclusive attendees on a journey through the metaverse to show marketers how xR can create truly spectacular live brand experiences and ultra-efficient production capabilities.

Longevity Partners has appointed The PHA Group as its UK corporate PR agency. The Entrepreneur and Business division will be working with Longevity Partners, an award-winning, multidisciplinary ESG advisory business which delivers the full spectrum of ESG-related services across the built environment.

Digital marketing agency iCrossing has been appointed by the UK’s largest online conveyancer My Home Move Conveyancing to grow its performance marketing. iCrossing won the business following a 4-way pitch and will be tasked with managing both PPC and SEO for the business, while also finding efficiencies in its approach to paid media.

Jargon PR announced its appointment by Digitopia, the digital maturity consultancy. The partnership will see Jargon PR increase awareness of Digitopia, whilst driving website traffic and ultimately sales leads. 

Momentum has acquired Boston-based research, advisory, and training firm ITSMA to offer depth of expertise in accelerating growth and adoption of account-based strategies. The deal brings together a decade of Momentum’s experience increasing market share for leading companies and 25 years of ITSMA’s role as a source of thought leadership, community, and hands-on knowledge for B2B marketing leaders.

Dunelm has appointed Creature as its new retained advertising agency.

The partnership sees Creature tasked with defining and bringing to life Dunelm’s new brand purpose across all consumer channels, broadcast, sponsorship, community marketing and internal comms, as well as helping the retailer connect with its customers in a meaningful way.