Interviews, insight & analysis on digital media & marketing

New Business Bulletin: Magnite, Glovo, Cognizant and many more

Magnite, the independent sell-side advertising company, has announced a global partnership with Scope3 to make carbon emissions data available across Magnite’s extensive omnichannel inventory. As a result, advertisers will be able to assess their carbon emissions and align their sustainability goals with their campaign performance. As part of the partnership, Magnite will offer Green Media Products (GMPs) powered by Scope3 data. GMPs enable advertisers and media buyers to easily identify supply paths that inherently block climate risk (high carbon) inventory. Scope3 built and uses the industry’s most granular and comprehensive emissions data model designed to accurately measure the carbon emissions from digital advertising. 

Multi-category app Glovo has launched Glovo Ads, a new offering designed to enable brands, restaurants and shops to accelerate their business growth, engagement and sales between users. With retail media spending estimated to reach €25 billion by 2026, and more and more consumers using delivery apps, Glovo’s strong position across the 25 countries it operates in is already enabling +500 FMCG brands and +10,000 restaurants and stores to connect with millions of customers via its platform. Marketers can use searches, homepage listings and sponsored placements throughout the customer journey until checkout to target consumers with relevant ads while on the app. And, because users can buy across different categories in addition to takeaway food – from gifts or beauty products to groceries and electronics – non-FMCG brands can use Glovo Ads to engage consumers too. Already, companies such as Coca-Cola, Diageo, Pernod Ricard, Pepsico, RedBull have built Glovo into the marketing stack, while multinational advertising companies like Publicis are working with their clients to market through the app. Glovo Ads will also provide off-app services, enabling both brands and smaller retailers to reach users through programmatic buying. Brands can also see how their campaigns are performing in real time, enabling them to adjust their spend to target consumers accordingly both on and off app.

Cognizant and The Football Association (The FA) have expanded their Digital Transformation Partnership which will see the professional services provider support The FA’s ongoing digital transformation programmes across English football. Building on the work achieved over the last few years, this new partnership will see Cognizant become the Digital Transformation Partner of The FA, Official Partner of the Emirates FA Cup, Official Partner of the Women’s FA Cup, Official Partner of The FA Community Shield, and Official Partner of England Football. Cognizant will continue to support The FA in its two-fold mission to change the game to maximise impact as well as helping to serve the game to deliver football to all. This will be achieved by serving over two million players through a transformed digital platform. The platform will provide trusted digital experiences across multiple operations that serve the amateur and professional game, from player registration to connected personalised learning. It will also deliver clear brand identity and reputation for The FA as well as a tech enabled and insight driven approach to managing football in the UK. 

Origin, the UK cross-media measurement initiative has announced media research specialist agency, Differentology, as its research partner to deliver the media industry one of the largest and comprehensive media landscape studies in the UK. The quarterly study will see Differentology interview 20,000 adults, every three months from across the UK, making it one of the largest (80k annually) media studies in the country. The study will provide a regular understanding of the UK media landscape that will be used as part of the foundations of the Origin single source panel and virtual ID population framework. It will also offer advertisers a key understanding of relative different demographic relationships between different media access, retail behaviours, loyalty card usage and banking preferences. Data will be available via dashboards and through general publication to Origin members by the end of 2023, with updates intended every quarter thereafter. The appointment comes whilst Origin is conducting live trials with five major advertisers; EE, L’Oréal, PepsiCo, P&G and Unilever.

Mailchimp has launched Intuit Assist for Mailchimp, an AI assistant for marketers. Using Intuit Assist, brands can launch email campaigns for product launches without having to start from scratch each time. With the connected commerce integration, Intuit Assist can generate a new product announcement campaign – from subject line through to product imagery – all with the brand identity already built in. Users can streamline the email editing process, seamlessly able to adjust text with simple prompts like “rewrite this as a product announcement and make it short” or “change the tone” and Intuit Assist will do the rest. By integrating Intuit Assist into their tech stack, marketers can make use of a solution that will know their brand intimately, understand their customers’ needs and use that insight to provide relevant recommendations for future campaigns.

OnTheMarket Group (“OnTheMarket” or “The Group”) has extended its category-exclusive sponsorship agreement with leading sports radio station, talkSPORT which will see the portal continue its Premier League airtime partnership with the station for a fourth consecutive year. The renewed deal covers the entire 2023/2024 football season, during which a minimum of 97 matches will be broadcast across talkSPORT online, via their app and radio station. As part of the sponsorship package, OnTheMarket will be promoted in five advertorial slots per live Premier League game across the season as part of its marketing push for this year. The Group will focus on promoting its instant online valuation tool to encourage listeners to get a valuation and a no-obligation agent valuation from a range of selected local agents if they wish. By renewing its sponsorship package with talkSPORT, OnTheMarket will continue its drive to reach and engage serious property seekers on a national scale. The new sponsorship deal was negotiated by media agency EssenceMediacom, which has overseen the partnership since the original collaboration over four years ago.

Female business founders are much less likely than their male counterparts to ask for business help, according to new research released. The study, commissioned by freelance marketplace, Fiverr and not-for-profit incubator, Virgin StartUp, polled 500 UK founders who have set-up a business in the past five years and found that the majority (86%) of UK new business founders are unlikely to outsource tasks in the early stages of launching their business, choosing to juggle everything single-handedly. Among those who didn’t outsource, twice as many women than men said they didn’t know how to go about outsourcing business tasks such as accounting, branding, marketing and web design or simply chose to do it themselves. (15% of women compared with 7% of men). Meanwhile, when it comes to asking for business advice, 25% more female founders over 45 are more likely to seek support compared to male founders over 45 and in general younger generations, both male and female, are more comfortable asking for help. In work, the data says that there are still gender differences when it comes to views and needs, whereas outside of work the concerns are more similar than they are different. In fact, the same number of men and women agree that balancing work-life responsibilities is the main challenge when founding a start-up. The second and the third most common challenges are the development of a marketable product/service and limited industry connections/network respectively.

Recipe box Mindful Chef and food media brand BBC Good Food have announced a new partnership aimed at helping people cook and enjoy healthy meals at home. The partnership between Mindful Chef and BBC Good Food, owned by Immediate Media, comes at a time when more people are looking for ways to balance their busy lifestyles with healthier eating habits. Mindful Chef’s focus on providing sustainably sourced ingredients and easy-to-follow recipes, combined with BBC Good Food’s cooking expertise and thorough recipe testing, means the collaboration can offer a seamless and enjoyable cooking journey for all people with all levels of cooking knowledge and skill. The partnership allows subscribers to the Mindful Chef meal kits access to exclusive recipes curated by BBC Good Food’s team of experienced recipe developers. These recipes showcase a diverse range of international flavours, seasonal ingredients, and creative cooking techniques. 

Squarespace, is launching its latest campaign that focuses on how entrepreneurs can stand out online. Designed to Sell showcases the endless possibilities for what can be sold online, with a special focus on services such as appointments, content, expertise, communities and custom projects. The highly art-directed spot – created by Squarespace’s award winning, in-house creative team – highlights design as the ultimate competitive advantage for standing out online. It does this through a series of “living websites” that come together to tell one story.  This includes those selling self defence classes, unique 3D nail sets and even deluxe landscaping services.