The Trade Desk and Utiq partner on identity solutions across EMEA
The Trade Desk has announced a new partnership with Utiq, a European AdTech company, expanding its identity solutions portfolio across EMEA. Utiq provides telco-powered, user-consented signals that enable addressable advertising across the open internet without reliance on third-party cookies.
Utiq works with major European telecoms operators including Deutsche Telekom, Orange, Telefónica and Vodafone, giving it deterministic audience signals across multiple markets. Integrating Utiq — along with netID in Germany — into The Trade Desk’s buying platform gives agencies and advertisers access to those signals where they already plan and activate media.
The Trade Desk has taken a portfolio approach to identity, with solutions such as European Unified ID (EUID) already offering privacy-conscious addressability based on authenticated user data. Adding Utiq extends that framework, supporting advertisers at different stages of their identity strategies across the region.
TiVo Ads and Tunnl partner to improve local TV audience intelligence
TiVo Ads and Tunnl have announced a new partnership to expand access to privacy-compliant TV viewership data across local and regional markets in the US. TiVo’s viewership signals will be integrated into the Tunnl platform to enhance audience insights and planning capabilities.
The integration significantly expands Tunnl’s coverage of local and regional programming, giving media planners deeper visibility into audience viewing behaviour at the market level. It is designed to support more accurate audience composition insights, improved reach and frequency modelling across linear and streaming channels, and greater confidence in media allocation decisions.
For TiVo Ads, the collaboration extends the use of its deterministic TV data by embedding it into a modern planning workflow, making it available to a wider set of advertisers in day-to-day decision-making.
Teads and Amondo donate campaign to support Brixton Finishing School
Teads and Amondo have partnered to donate an advertising campaign for Brixton Finishing School, running across 15,000+ premium publishers through Teads’ inRead format. The campaign supports the school’s ‘Pay It Forward’ fundraising drive, which aims to raise awareness and funding for its work helping students from underrepresented backgrounds break into the creative industries.
The campaign uses a new interactive ad format developed by Teads and Amondo that brings together social, creator and campaign content into a single immersive unit. This allows Brixton Finishing School to tell a fuller story about its students and mission without requiring a large production budget.
The work forms part of ChariTeads, Teads’ programme of donated campaigns for charitable causes. Teads and Amondo have been working together since late 2025, with the Brixton Finishing School campaign marking their first publicly announced collaboration.
Samsung Ads report maps shifting TV viewing behaviours across Europe
Samsung Ads has published its Behind the Screens 2026 report, drawing on first-party data from over 70 million Samsung smart TVs in Europe. The report finds that CTV fragmentation is entrenched, with audiences no longer experiencing streaming as a collection of separate services but as a continuous viewing environment spanning multiple apps.
Key findings include: the average household used five apps during 2025, with total app launches up 8% year-on-year to 18.4 billion; younger viewers used 21% more apps on average and show little platform loyalty; and 27% of Samsung TVs stream exclusively without ever watching linear. The home screen has emerged as a primary point of influence, accessed more than five times per day, with nearly nine in ten respondents using it to decide what to watch next.
The report also highlights gamers as a highly engaged but underserved advertising audience — 88% more likely than average to follow home screen recommendations and 135% more likely to look up products seen in TV ads. Samsung Ads says the findings point to a need for advertisers to plan with a more complete view of the total TV landscape.
Ozone partners with Zoopla to expand its publisher network
Digital advertising business Ozone has announced a partnership with property site Zoopla, adding its audience to the Ozone platform. Zoopla reaches nine million unique monthly users, spanning home movers, homeowners, landlords and renters actively engaged with property decisions.
The partnership gives advertisers access to Zoopla’s audience at moments of high intent — specifically, people navigating one of their most significant financial decisions. For Ozone, it also marks an expansion into a new publisher category, adding property and homeownership to its network.
The announcement follows a period of growth for Ozone’s publisher portfolio, which expanded by 85% in 2025 with additions including CNN, The Washington Post, People Inc., Prensa Iberica, SportingNews and FootballCo. Zoopla continues that expansion into new audience verticals.
Kantar launches creator content measurement capabilities within LINK suite
Kantar has introduced a creator content measurement framework as part of a set of updates to its LINK creative effectiveness solutions. The new capabilities are designed to help marketers measure and compare creator content performance more consistently across formats, channels and markets.
The framework assesses creator content across five dimensions — brand power, sales power, engagement, algorithm favourability and cultural power — and is underpinned by platform-specific benchmarks built from analysis of more than 21,000 pieces of creator content. Kantar’s own research found that while a net 61% of marketers globally plan to increase investment in creator content this year, only 27% of such content currently connects back to the brand.
The updates also include a new LINK score — a single effectiveness measure across all creative formats and channels — along with an API enabling the measure to be embedded into existing martech platforms, and an AI-powered content optimiser that provides visualised recommendations for static and video content before launch.
SuperAwesome named Roblox’s partner for under-13 advertising
SuperAwesome has been appointed by Roblox as its sole third-party vendor for contextual advertising to under-13 users worldwide. The partnership gives brands access to advertising inventory across Roblox through formats including video billboards, branded portals, homepage ads and sponsored tiles, all designed to be COPPA-compliant.
Roblox reports 144.5 million daily active users, with 2.9 billion daily views of Roblox-related content on YouTube and TikTok. The partnership covers advertising across Roblox Kids and Select modes, and is supported by SuperAwesome’s Awesome Intelligence platform, which provides youth-specific content classification data to help brands navigate a platform that sees 15,000 new games uploaded every day.
Roblox and SuperAwesome are also launching a training programme called ‘Blox Aware’ to help brands understand platform-specific advertising standards and safety protocols before entering immersive gaming environments.
Research warns retailers have one minute to convert second-screen shoppers during the World Cup
New research from UserTesting, based on a survey of 1,000 UK consumers, finds that retailers face a narrow window to convert customers browsing on second screens during live sports. A quarter of consumers said they abandoned a task in under one minute when they encountered friction, with 47% abandoning altogether — and nearly half saying they would not return to the brand following a poor experience.
The most common second-screen activities during live sport include ordering food via delivery apps (41%), betting (36%), using fantasy sports apps (20%) and shopping for clothing (18%). Almost 70% of respondents have experienced friction during live sport, with the most common issues being distraction from the game at the point of purchase and technical failures such as app or website crashes.
With the 2026 FIFA World Cup hosted in the US, 59% of UK respondents said they plan to stay up to watch matches live — meaning late-night traffic spikes will test digital infrastructure. The research finds that the highest-volume purchases before abandonment are relatively modest: 45% planned to spend up to £100, with nearly a third planning to spend between £1 and £50.
Ampersand, Fandango and Kochava launch closed-loop TV-to-ticket sales solution
Ampersand, Fandango and Kochava have announced a joint solution designed to connect TV advertising directly to verified ticket sales for film studios. The partnership combines Ampersand’s addressable TV footprint across 62 million US households and 165+ brand-safe networks, Fandango’s reach across 72% of moviegoers and up to 50% of US box office transactions, and Kochava’s attribution and measurement capabilities.
The solution enables studios to build deterministic audiences from Fandango’s ticketing data, activate campaigns across premium TV, and then match TV exposure back to verified ticket purchases — a form of closed-loop measurement not previously available at this scale in theatrical marketing.
The three companies say the partnership is intended to replace the reliance on modelled audiences and proxy KPIs that has historically limited studios’ visibility into how media investment translates to box office performance.
Spotlight Sports Group report identifies 200 million potential horse racing fans globally
Spotlight Sports Group, owner of Racing Post, has published The Horse Racing Audience Opportunity, a cross-industry analysis of the sport’s global fanbase and growth prospects. The report estimates horse racing’s current global fanbase at 36–48 million people, with an addressable opportunity of up to 200 million who have little or no current engagement with the sport.
The report draws on consumer research from GWI, PwC, Two Circles and Project Beacon, as well as input from senior figures at major racing organisations including the Hong Kong Jockey Club, Ascot Racecourse, Horse Racing Ireland, the Japan Racing Association and the Victoria Racing Club. It also incorporates insights from Formula 1.
Key findings include: sports fans aged 25–44 are the primary target for casual conversion; Gen Z audiences aged 16–24 value shareable live experiences and are willing to spend more on-site; racing’s digital presence is not yet built to attract new audiences; and evidence from Hong Kong suggests that approximately 70% of fans introduced through the sport — rather than betting — eventually engage with wagering organically. The report covers five areas: the racing product, the digital ecosystem, the live experience, the betting experience and structural frameworks.
THG Fulfil and Mirakl Connect partner to simplify global marketplace expansion
THG Fulfil, an ecommerce fulfilment and courier management business, has announced a strategic partnership with Mirakl Connect, an AI-powered multichannel selling platform. The integration provides brands with a single solution covering marketplace listings, order management, global fulfilment and cross-border compliance.
Orders placed on marketplaces connected through Mirakl Connect flow directly into a dashboard that allows brands to manage inventory and track returns. This is built on THG Fulfil’s single stock pool architecture, which allows the same inventory to serve direct-to-consumer websites and multiple marketplace channels simultaneously.
The partnership is already in use, with Myprotein having launched on the Debenhams marketplace through the combined solution. Mirakl Connect currently supports access to more than 450 marketplaces globally.
Dreamdata appoints Dave Kellogg to board following 400% revenue growth
B2B attribution platform Dreamdata has appointed Dave Kellogg — software veteran, go-to-market adviser and author of the widely followed Kellblog — to its board of directors. Kellogg has held CEO, CMO and board roles across companies ranging from start-up to over $1 billion in revenue, including time at Business Objects, Planful and Salesforce.
The appointment comes after two years in which Dreamdata reports revenue growth of over 400%, alongside a $55 million Series B funding round last October to expand its AI-powered capabilities. The company has offices in Copenhagen and New York and now employs close to 100 people.
Dreamdata’s platform helps B2B marketing teams track customer journeys that the company says now average 272 days, 88 touchpoints and 10 stakeholders. Recent milestones include G2 leader status in the Summer 2026 Grid Report for Attribution, a LinkedIn Marketing Partner Award for B2B Thought Leadership, and achieving SOC 2 Type II compliance for the fourth consecutive year with zero exceptions.
CreatorOS launches Nutcake, an AI-powered creator marketing platform
CreatorOS, the creator marketing platform behind campaigns for brands including McDonald’s, Three, Crocs and Channel 4, has launched Nutcake — an AI-powered assistant designed to automate and streamline influencer marketing operations for brands and agencies. Nutcake automates creator discovery, brief generation, contracting, project management, payments and campaign delivery.
Central to the launch is a free competitive intelligence tool that tracks sponsored creator content in real time, drawing on a database of more than 500,000 sponsored posts with 50,000 added each week. The tool allows brands to monitor competitor creator activity, identify emerging trends and understand which formats and messaging approaches are performing in a given category.
The platform also opens 15,000 vetted UK creator profiles to brands and agencies, with rate card guidance and direct agent contacts. On the creator side, Nutcake includes contract guidance tools intended to ensure fair terms, as well as integrations with Meta and TikTok APIs for live audience data and a WhatsApp integration for direct collaboration with brand partners.
The Independent launches Europe: The Way Back community on Brexit anniversary
The Independent has launched Europe: The Way Back, an editorial campaign and digital community focused on Britain’s future relationship with Europe, timed to coincide with the 10th anniversary of the Brexit referendum. The campaign will combine reporting, analysis, newsletters, polls, podcasts and video exploring what closer ties with Europe could look like in the years ahead.
Content will be housed in a dedicated hub, with a community launch on 10 June. Subscribers will receive weekly expert briefings, exclusive analysis, extracts from Anthony Seldon’s forthcoming book The Brexit Effect, and invitations to live events and podcast recordings. Planned content includes interviews with senior political figures from across the political spectrum who have been involved in Britain’s Europe debate.
The campaign is framed around choices facing Britain now rather than revisiting the 2016 decision, covering areas including trade, security, mobility and cultural relations with European neighbours. Reporting will extend beyond Westminster to communities affected by Brexit, including fishing towns, former Red Wall constituencies and post-industrial areas.
Uber Advertising launches APIs to integrate campaign management into partner platforms
Uber Advertising has launched a suite of APIs enabling partners, POS systems, aggregators, agencies and brands to manage campaigns and access performance data programmatically through their existing tools. The move is designed to reduce manual steps and allow advertising to be managed within the same platforms businesses already use for their day-to-day operations.
For integration partners managing advertising on behalf of restaurants — such as POS providers and aggregators — the APIs support programmatic campaign creation and management across merchant bases, including onboarding, activation and ongoing management at scale. A restaurant already operating on Uber Eats can, for example, launch Sponsored Listings through a partner’s existing interface without navigating separate tools.
For CPG brands, Reporting APIs provide access to Uber platform sales and category data, enabling performance analysis and integration with internal business intelligence systems. Uber says reporting capabilities will continue to expand as the APIs develop.
Azoma and Digital Shelf Institute publish framework for agentic commerce
Azoma, in partnership with the Digital Shelf Institute, has published The 5 C’s of Agentic Commerce — a framework designed to help brands structure their approach to AI-driven retail across platforms including Amazon Alexa, Walmart Sparky, Google Gemini and ChatGPT. The five pillars are Completeness, Context, Citations, Correctness and Customer Acquisition.
The framework is based on analysis of tens of millions of AI responses and has been adopted by brands including Mars, Unilever, Beiersdorf, L’Oréal and Reckitt. Key findings include significant differences in how AI agents source product recommendations: earned media drives 86.5% of citations for Alexa for Shopping, while OpenAI’s ChatGPT draws 37.1% of citations from direct retailer sources.
The research also reveals a backend data challenge: a single product listing on a global retailer may now require more than 600 unique attribute values to be considered complete by an AI. Because AI agents use backend metadata rather than consumer-facing marketing copy to determine product eligibility, brands with incomplete product data risk being excluded from AI recommendations entirely.
