Interviews, insight & analysis on digital media & marketing

News Round up: News from EssenceMediacom, The Specialist Works, Storyly and Space & Time

Tesco has appointed EssenceMediacom as its retained media agency following a three-month competitive pitch process.

Kate Rowlinson, chief executive of Mediacom UK, said: “Tesco brings out the very best in us, our people, and our agency and the results we have achieved together over the last seven years are testament to that.

Independent media agency The Specialist Works, has been appointed by pet food brand Lily’s Kitchen, to lead an OOH campaign focused on bringing awareness to the ‘Power of Proper Food’ for ‘next generation pet parents’. 

Launched on 3rd October, the campaign was developed to emphasise the importance of proper nutrition for pets and the joy of sharing family mealtimes with your four-legged friend.  

The multi-channel media campaign will run throughout October and includes OOH, podcast and radio activations, in addition to a key social content collaboration with food media platform Mob Kitchen.

Storyly, the user engagement platform that embeds full-screen, interactive, and immersive Stories in mobile apps and websites, has announced new features to increase digital accessibility within its designs for those with visual impairment.

Research has shown that 73% of potentially disabled customers experience barriers on more than a quarter of websites visited and in fact, 4.3 million disabled online shoppers click away from inaccessible websites.

To help lift these technological barriers, and as part of Storyly’s mission to create a mobile ecosystem that meets the needs of all, it has added new developments including new description fields enabling context for screen readers and Alt text helping screen readers convey the Story experience.

Growth marketing agency Space & Time is opening applications for the second phase of LaunchPad, its entry-level training programme, designed to develop skilled digital marketing professionals and launch their careers at the agency.

The three-month paid training programme covers the fundamentals of digital marketing, including organic and paid search, paid social and programmatic advertising. It also develops strategic thinking and client experience capabilities as well as technical and soft skills.

Offering a salaried, full-time position at Space & Time at the end of the programme, LaunchPad is open to all, irrespective of whether they have any experience in marketing or whether they are a college-leaver, graduate or career-changer. The second cohort will join the agency in January 2023

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Patrick Collister: More is less

Patrick Collister, NDA’s monthly creative columnist, is the Curator of The Caples Awards, Editor of Directory and a friend to Ad-Lib.io.