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Dentsu UK&I appoints Saha as Chief Experience Officer

Dentsu UK and Ireland had announced the appointment of Indy Saha as Chief Experience Officer (CXO), who will join its senior leadership team. The agency say that the newly-created role will “enhance dentsu’s ability to deliver unique advantage to brands through innovation and creativity by bringing together its customer experience specialists across dentsu agencies, Dentsu Creative and Merkle”

Saha, who will dual-report to Anne Stagg CEO UK&I, dentsu CXM and Merkle, and Jessica Tamsedge CEO UK&I, Dentsu Creative, brings nearly 30 years of experience to dentsu, most recently as Executive Design Director at IDEO, and previously at Brunswick, McKinsey, Google Creative Lab, TBWA\London, XBox and adidas.

Anne Stagg CEO UK&I, dentsu CXM and Merkle, said: “This role underscores our commitment to being our clients’ integrated growth partner, importantly putting innovation at the heart of our ability to transform brands. Indy joins us at such an exciting time, as we fully integrate our experience offering across the group to deliver a truly unique proposition propelled by both data and creativity that enables our clients to be future ready. I’m excited about what we can achieve together – welcome to the team Indy!”

Indy Saha, Chief Experience Officer UK&I, dentsu said: “I’m so excited about this opportunity. I believe dentsu are uniquely positioned to be able to combine class-leading data, technology and talent, with customer-centred design and creativity to radically reimagine the way we make a difference to our client’s business.