Interviews, insight & analysis on digital media & marketing

Social Element appoints Global CEOs

Global social media agency Social Element has refreshed its leadership team, with Linn Frost and Ashley Cooksley becoming Global co-CEOs and current CEO, Tamara Littleton becoming Executive Chair.

Frost (former Europe MD) and Cooksley (former CEO for NA) will now lead the overall strategic direction of the company on a global scale, to set long-term goals to help push the agency’s vision as well as identify key growth and expansion opportunities, while individually focusing on success in their respective territories.

Reaffirming her commitment to the agency, founder Tamara Littleton moves from Global CEO to the Executive Chair role. In her new capacity, Littleton will collaborate closely with Frost and Cooksley, ensuring a seamless role transition and offering her invaluable insights to guide the agency’s trajectory. Littleton will remain an integral part of the Board alongside Treena Hales, COO, and Wendy Christie, CPO. 

Alex Attfield, former Client Services Director, has also been promoted to MD, Europe, and will help Social Element grow across Europe whilst building creative and strategic capabilities, developing new clients and delivering high-quality client work.

Alongside this restructure, Social Element announces a new brand and visual identity. The new visual system includes a new logo, typography, iconography and colour palette, supported by a new brand voice and architecture that draws inspiration from the ever-changing social elements needed to make social better than it’s ever been.

Littleton commented: “This has been several years in the making. It’s all about growing the company, and I’ve focused for years on building the best possible executive and senior leadership team and creating an environment where they can thrive. I have all of those people in place now, which has also meant that it’s the perfect time for me to take on this new role and empower them to drive the company forward. It’s a very exciting time for us all.”

Frost said:  “Ashley and I are both dedicated to creating an agency that has a legacy that can remain successful for years to come. Our goal is clear: to make social better by helping brands find and connect socially with their audience. Making social better is about creating real change and measurable results for our clients whilst working within the industry to ensure that platforms are a more positive place for everyone who uses them.

Social is ever evolving and our new structure and positioning has been designed to ensure that we have the right experts assembled at the right time and place to help brands navigate and harness its full potential”. 

Cooksley added: “We’ve accomplished tremendous growth over the past three years, and know that we’re still at the tip of an iceberg with what we can achieve in this agency and industry. We have the right talent, experience, vision, and values to dramatically increase both revenue and profit. Our culture, growth, and approach has attracted top talent from other agencies and companies that haven’t recognized that how people want to work has changed. We continue to provide support and wellbeing because humans matter – parents, carers, multi-generational people with talents that shouldn’t be restricted by how the workplace is being defined by others . Social Element is the agency of the future, and we will continue to be the first port-of-call for brands that are ready to grow.”