Interviews, insight & analysis on digital media & marketing

Talent Tracker: Teads, Harvard, INCRMNTAL and many more

Teads, the global media platform, has announced the appointment of Krane Jeffery as UK Commercial Director. Jeffery brings over 20 years of experience at the intersection of media and technology and will oversee Teads’ commercial strategy as the company looks to continue its growth trajectory and deliver business outcomes for its customers. Jeffery joins Teads from Warner Bros Discovery where he led WarnerOne, the global digital-first portfolio sales team for clients and agencies across news, sport and entertainment. Previously, he was Head of Digital Solutions at RTL Ad Connect, where he aligned their digital platforms and audiences into a new advertising opportunity for international brands and their agencies.  Prior to this, Jeffery held leadership positions at Yahoo and Dentsu.

Technology challenger specialist, Harvard, has announced the appointment of Beata Zacharska as Senior Digital Strategist. Zacharska joins the agency’s six-strong Strategy and Planning team, where she will be responsible for driving digital strategy, audience insights and brand planning for tech clients across Harvard and its consumer tech agency, Eat the Fox. Zacharska joins the agency following her recent role overseeing Google’s ‘Think with Google’ marketing programme. She has more than ten years’ experience in digital marketing and data-driven strategy across global brands, having previously held roles as campaigns director at a retail tech start-up and at advertising agency, Saatchi & Saatchi.

INCRMNTAL, the global incrementality measurement platform, has appointed Hadar Telem as Director of Business Product Operations, as the growth of its business picks up speed following the launch of its Autonomous solution. Telem joins INCRMNTAL from Huuuge Games, the world’s largest real-time casual gaming platform, where she held the role of Director of Analytics. At Huuuge, Telem oversaw marketing operations and witnessed first-hand the benefits incremental measurement had on business KPIs. 

Pete Jackson, formerly Wasserman’s EMEA Head of Strategy and Insights, has joined Trouble Maker as Head of Planning. In his new role, Jackson will report into Chief Strategy Officer and Co-Founder Jonathan Fraser and will be responsible for driving strategy and insight for specific accounts. With an impressive career history and notable accounts under his belt, including UEFA, Wimbledon, NFL, Chicago Bears, Betway, and Microsoft’s partnership with La Liga, Jackson brings a wealth of experience and creativity to the role. Jackson’s earlier roles include senior positions at Exposure, Mr President and Holler/Leo Burnett. Jackson has won several awards, including the prestigious Fan Experience Award for Wimbledon Virtual Hill at the Leaders Sports Awards in 2022. 

PayU, the online payment service provider operating in over 50 high-growth markets, has announced the appointment of Shiri Schneider as Chief Technology Officer of its Global Payment Organisation. With over 18 years of experience in technology and management, Schneider specialises in SaaS Cloud platforms, on-premises solutions, and big data. She has deep domain expertise in building complex systems, leading large-scale organisations, and using agile methodologies to enhance innovation across global teams. Schneider joined PayU in 2021 as Vice President of Global Engineering, where she successfully led teams of engineers in Colombia, Poland, Romania, Israel and South Africa. Prior to joining PayU, she served as Vice President of Engineering at Outseer, a market-leader in digital fraud prevention and customer authentication. 

FCB Inferno has promoted Laura Pirkis to Head of Strategy, reporting to Chief Strategy Officer, Ben Jaffé. Pirkis’s new role will see her continuing to lead strategy for FCB Inferno’s government accounts while also overseeing a number of commercial clients. She will also continue to help shape and nurture the future of FCB London’s Strategy offering alongside Jaffé. Pirkis has been Deputy Head of Strategy since 2020, working as strategic lead on FCB’s government portfolio, Sport England (This Girl Can) and Kimberly Clark. Pirkis joined FCB Inferno as a Strategist in 2014, working her way up to the role of Strategy Director by 2018 – not long after she began studying for her MSc in Behavioural Sciences from LSE, graduating in 2020. 

Global advertising production consultancy Murphy Cobb Associates (MCA) has announced the appointment of former Müller and RadioCentre CEO Andrew Harrison as its Group Managing Director. Harrison will lead MCA’s global operations as the company enters its next phase of growth and innovation, having doubled its revenue in 2022 as it helped its portfolio of the world’s leading advertisers orchestrate over $2bn USD worth of marketing production spend. Harrison, a former UK Marketer of the Year (Marketing Society 2003), brings with him a holistic perspective across the advertising and marketing industry with a career that has spanned UK and Asia over three decades. Prior to joining MCA, Harrison ran his own marketing consultancy practice across Asia whose clients included leading multinational brands such as Colgate, Dairy Farm and Hongkong Shanghai Hotels as well as agency groups like WPP and Omnicom. 

Totalmobile, a Field Service Management Software (FSM) company, has announced the appointment of Chris Haggis as Chief Operating Officer. Haggis brings 25 years of experience to the role, having originally started his career in software development before moving into customer-facing management roles at Barclays, Vonage, and Triptease. He most recently spent three years as Chief Operating Officer at Sabio, a digital customer experience company. Now Haggis is embracing a new challenge with Totalmobile, utilising his experience in customer success and professional services and applying it to FSM. He will ultimately help handle customers’ problems and deliver solutions to ensure customers achieve maximum value when working with Totalmobile. Reporting directly to CEO Jim Darragh, Haggis is responsible for managing the business’s daily operations, working closely with each department leader and ensuring their teams have the support and resources needed to perform their day-to-day activities efficiently., the next-gen settlement service delivering real-time cross-border payments and liquidity management, has announced the appointment of Jarrad Hubble as its permanent Chief Executive Officer, and the appointment of Marcus Treacher as Executive Chair. Hubble’s appointment as CEO follows a short period as interim CEO since taking over the reins from Dave Sissens in February. Sissens remains an active member of the extended team, as an Advisor to the company. Treacher has been a member of the board for two years and is taking on the newly-formed Executive Chair role in support of Hubble and his executive team, as the business scales up in 2023 and beyond. Stan Spavold, who has chaired the Board since the company’s inception, will remain a key member of the board going forward.

Performanta has announced the appointment of Simon Hodgkinson, former bpChief Information Security Officer (CISO), as a Strategic Advisor, to further expand its ability to support clients and drive its vision of Cyber Safety into the market. At bp, Hodgkinson was globally responsible for cybersecurity across information and operations technology, including strategy and architecture, GRC (Governance, Risk and Compliance), business information security, security engineering, security operations, and incident response. He joined bp in 2002 and held several senior IT leadership roles. Prior to serving as CISO, he was the VP of Infrastructure and Integration Services.

Alation Inc., has announced the appointment of Jill Woodworth as Chief Financial Officer and David Chao as Chief Marketing Officer. Woodworth and Chao will play critical roles in scaling Alation’s global growth following recent office openings in Chennai and London to meet the surging demand for data intelligence. Jill Woodworth boasts nearly 30 years of experience in finance and investment banking. She previously served as CFO of Peloton, where she oversaw global finance operations and guided the company through its IPO. Before Peloton, Woodworth was Managing Director at JP Morgan, advising companies on M&A, financings, and IPOs. David Chao brings more than 15 years of experience developing and scaling go-to-market strategies for B2B enterprise SaaS companies. He most recently served as VP of Marketing at Datadog, which he joined after the company’s acquisition of Sqreen. Prior to Sqreen, Chao was the VP and Head of Product Marketing at MuleSoft, where he played a critical role in driving the company’s growth, leading to its successful IPO in 2017 and subsequent acquisition by Salesforce in 2018. 

Certinia, the platform for services businesses, has announced the appointment of Rick Caccia as Chief Marketing Officer. Caccia will report to President and CEO Scott Brown and serve as a member of the executive team, overseeing Brand and Creative, Product Marketing, Global Communications, Demand Generation, Digital Marketing and Marketing Operations. Caccia brings over 25 years of experience in marketing across enterprise SaaS, data management, and security markets. Most recently, Caccia was SVP Marketing for Palo Alto Networks’ security operations business, part of the $2B+ next-gen security products group. Previously, as the CMO for Google Cloud’s Security business unit, he covered Product Marketing and Demand Generation for security products including Chronicle and VirusTotal, and Google Cloud Platform security functionality. Earlier in his career, he led product and channel marketing at ArcSight, through the company’s IPO and later acquisition for $1.6 billion by HP.