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Wavemaker turns to Salter on global innovation

Media agency network Wavemaker has promoted Sarah Salter into the new role of Global Head of Applied Innovation, having previously been Head of Innovation for the WPP agency’s UK arm.

As part of Wavemaker’s Worldwide Consulting Hub, Salter will work with the agency’s clients and network to help them to navigate the often-complex world of innovation. She will lead oversee the application of innovative technology that solves the growth needs of clients on live projects.

“At Wavemaker, everything is possible and that uniquely entrepreneurial attitude has empowered me to create fantastic innovative work for our clients in the UK,” said Salter. “Joining the global team now gives me an opportunity to work with kindred spirits across the Wavemaker network, tap into the expertise of tech partners and start-ups, and be part of the collaborative agency ecosystem that is GroupM and WPP. I’m truly excited for this opportunity to move the dial for brands all over the world.”

In her previous position, Salter led Wavemaker’s key client relationships in digital transformation and innovation, driving campaigns for the likes of Nationwide, Compare the Market, Public Health England, and the NHS.

Salter joined Wavemaker in 2017, after holding marketing roles at P&G, Casio, Equinox, and Vrumi in her 15 years of experience.

“Our clients know that improving their customer experience improves sales, brand health and first-party data collection. Innovation is synonymous with commerce, platform excellence, and with data expertise,” said Kathryn Spaeth, Global Chief Transformation Officer at Wavemaker. “When we are strong in innovation, we are strongly living Wavemaker’s provocation and growth promises. That’s why I’m so excited that Sarah joins our Worldwide Consultancy Hub leadership team. She has experience, knowledge and a passion for innovation, and she is the kind of person who will spot an opportunity and deliver it to completion with elan and confidence.”