Interviews, insight & analysis on digital media & marketing

Programmatic

What 2026’s media predictions are really telling us

The start of 2026 has arrived with a familiar ritual in the marketing and media industry: a wave of predictions, outlooks and trend reports attempting to explain what the year ahead will hold. Read enough of them and a common set of themes quickly appears.

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NDA MENA

What is behind the Dubai boom?

Dubai’s digital media scene is booming due to what seems to be a unique perfect storm of world-class infrastructure, aggressive government policy, and one of the most hyper-connected populations on Earth. As of 2026, Dubai has firmly established itself as the digital bridge between the East and West. NDA will be covering the region a lot more in the coming year and asked those in market for their views

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General

The Long-Form Comeback – Why Substack Is Becoming the New Home for Authenticity and Brand Trust

While artificial intelligence is accelerating the speed and volume of online content, something unexpected is happening – people are slowing down. They’re seeking out substance over scroll. Across demographics, particularly among Gen Z and Millennials, audiences are showing a renewed hunger for meaningful long-form content that offers human personality and depth. In this shifting landscape, Substack has emerged as the go-to platform for writers, creators, and increasingly, brands.

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