UK Advertising will return to Cannes Lions this June with a Government-backed trade mission, as part of a wider strategy to strengthen the UK’s global position in advertising and accelerate the international growth of its creative industries
NDA spoke to the sponsors at the recent Trinity Spring Lunch to get their views on where the industry is heading and how they are helping. First up is James Hanslip, CEO of Content Ignite
Last week, I had the privilege of attending my first POSSIBLE, an event that has left me in no doubt as to why it’s fast becoming an unmissable date in the Advertising, Marketing and Digital Innovation calendar.
From the moment the doors opened, it was clear that POSSIBLE was not just about panels and pitches, but about creating real connections that drive the industry forward
All the latest jobs trend plus the top three jobs on the site
Part two of our gathering of views from POSSIBLE 2025, starting with the views of the producer of the event, Christian Muche.
NDA was in Miami this week for the POSSIBLE event, which was bigger and better than ever. Andy Oakes gathered the views of some of the attendees.
Yes, AI helps us move faster. But in the rush to make marketing cheaper and more efficient, we are quietly stripping out the thing that made it powerful in the first place: critical thinking.
‘Ones to Watch’ is NDA’s new series where we provide young companies in the digital media industry the chance to pitch their business.
Here we meet Jean-Philippe Costa Mota, Head of Sales EMEA at in-car advertising platform 4screen…
Helen is the Senior Sales Director at LG Ad Solutions, a post she has held since Januray 2024. Previously she has held roles at Magnite and ESI in a nine-year digital career. We asked her to choose her Digital Hero.
Unlike regular personalisation, which uses a rules-based approach to differentiate individuals, hyper-personalisation typically uses machine-based learning to provide bespoke experiences across the customer journey. It’s why, for instance, eBay’s homepage looks different depending on who’s using it
Last year was a mixed bag for hiring. While recruitment activity picked up, decision-making often felt slow and cautious. Budgets were tightly controlled, especially for sales roles, with employers focused on candidates who could deliver immediate results.