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9 August 2024
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We Are Social has today announced that Matt Roberts has been appointed as UK managing director of Hello, a sister agency to We Are Social that specialises in culture-focused strategies and creative campaigns for entrepreneurial brands.
Nexxen has today announced a partnership with Vevo, the music video network. By partnering with Nexxen’s supply-side platform, Nexxen SSP, Vevo says they will is grow its programmatic footprint, granting a wider variety of advertisers access to its premium inventory, particularly across CTV.
News UK the publisher of The Sun, The Times, The Sunday Times and talkSPORT has announced a pioneering partnership with Illuma, to introduce a new tool to counter tagging miscategorization and drive accuracy and efficiency for advertisers
Cedara has announced the launch of its out-of-home (OOH) measurement tool, setting a new industry standard in sustainability and carbon emissions transparency.
Industry veterans Lee Henshaw and Dino Myers Lamptey have launched a new initiative to stop startups from failing.
Jennifer Grey is the Digital PR lead at Greenpark. we asked her to name her digital hero.
While implementing a ban might seem straightforward and beneficial, it could inadvertently drive young people toward unregulated services lacking protections. Wouldn’t it be more sensible to enhance protections on mainstream social media platforms instead?
The Australian View is an interview series with Australians working in UK’s digital media and marketing industry, celebrating the people from Australia helping drive our industry to even higher levels of innovation and creativity. Today we speak with Simon Larcey MD of Viztrade
Deutsche Telekom has launched No Excuses, a new campaign with Saatchi & Saatchi featuring an AI Chat Bot that sits in WhatsApp.
The realm of AI assistants is technically astounding, but at times it seems that the actual wants and needs of consumers are all but forgotten as the tech giants slug it out in a multi-billion-dollar model-measuring contest.
So, let’s get back to basics and look at some of the real insights we can glean around the human attitudes and feelings towards the technology.
Do people actually want it? And, if so, what for?
Google have announced they no longer intend to turn off 3PC at the browser level in 2025 and instead are going to move to user-informed decision. So what does this mean?
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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