Unlike regular personalisation, which uses a rules-based approach to differentiate individuals, hyper-personalisation typically uses machine-based learning to provide bespoke experiences across the customer journey. It’s why, for instance, eBay’s homepage looks different depending on who’s using it
Last year was a mixed bag for hiring. While recruitment activity picked up, decision-making often felt slow and cautious. Budgets were tightly controlled, especially for sales roles, with employers focused on candidates who could deliver immediate results.
Intent-led commerce is the solution to the biggest challenge of all: securing and retaining customers’ spend and loyalty. Retailers now begun to shift their strategic focus away from prioritising traffic, footfall and ever more product choice to understanding their customers’ intent – in other words, their ‘mission’
When you’re tired of choice, you’re tired of shopping. Harry Hanson-Smith of Dynamic Yield by Mastercard demonstrates how using AI to help curate consumers’ choices can dramatically improve the shopper experience – and drive up revenues as a result.
We need a robust framework to support ethical AI practices. However, growing concerns exist that we may be heading in the wrong direction. The incoming US administration’s stance on AI regulation is a prime example.
Talon, the independent global out of home agency, has unveiled its new global management team
Trinity Lunch Scotland will return to edinbugh in March.
Venatus, the gaming advertising technology specialists, has announced the appointments of Prabhu Prakash Ganesh as Chief Technology Officer, Fleur Bennett as Chief Publisher Officer and Dora Michail-Clendinnen as Chief Revenue Officer.
We are in 2025, or should I say, a quarter of the way into the 21st century. We are rife with DE&I initiatives (well, most of us anyway!). Yet somehow, and it is potentially down to human bias, we are yet to wholly tune in to the fact that our colleagues’ brains are wired differently to each other’s anyway. And of that, up to 20% are likely neurodivergent
Magnite will power video and display advertising on FIFA+ across North America, EMEA, LATAM, and APAC.
LG Ad Solutions has unveiled findings from its latest research, “Beauty & The Screen,” spotlighting the transformative role Connected TV (CTV) plays in the beauty and grooming industries in the U.S.
Esme Robinson is Director of Platform Solutions at Epsilon, where she leads adtech and martech consulting focused on product diversification and market-specific solutions. A member of the IAB Europe Retail Media working group, Esme shapes industry standards while mentoring a growing team, driving innovation and success across Epsilon’s platform solution