Miroma Group has united three of its agencies to create one multi-service agency for the entertainment and sports industry, covering three of the most in-demand disciplines in the marketing space.
The report reveals there has been a significant 57% year-over-year increase in average ad spend on Meta platforms.
WeGame2, a female-founded global gaming consultancy established in 2023 has announced a strategic partnership with iion, the first-ever unified game advertising platform. This collaboration will “help to redefine the landscape of gaming advertising” by offering comprehensive ad solutions to brands and agencies throughout the UK and EU according to WeGame2
Ingenuity today announces its acquisition of award-winning marketing event business MAD//Fest for an undisclosed sum.
Increasingly accessibility is becoming not just a moral obligation but a legal requirement. The landscape of web design is undergoing a significant shift, with regulations tightening to ensure equal access to online content for everyone, regardless of their abilities. This evolution isn’t just a matter of compliance; it’s a step towards building a more inclusive online environment.
Curation is one of those words where no one can really agree what it means and for many it’s nebulous; it’s just packaged media, isn’t it?
The concept of a cashless society was once considered a distant possibility. However, the idea is now gaining more traction as digital payment methods become increasingly prevalent and convenient. There is real opportunity for businesses to leverage this shift to add value and enhance customer satisfaction, but those who fail to adapt, risk falling behind and losing customers and revenue as a result.
Not everyone feels comfortable straining their body into bow pose, or trying to relax in savasana knowing that they are running 5 minutes late for a meeting. While some may find tranquillity in down dog, others might find the whole experience anxiety-inducing, I know I used to! The implementation of yoga as a workplace wellbeing initiative lacks genuine consideration of employees’ diverse physical and mental wellbeing needs and limitations.
With over 7 years of dedicated experience in the media industry, Charlene has honed her expertise through pivotal roles at Primesight, Global Media, and now at Pearl & Dean.
Charlene’s commitment to excellence has earned her recognition as a member of the esteemed inaugural Future 100 Class of 2022. She is deeply passionate about fostering diversity and inclusion within the media landscape and actively contributes to the mission of MEFA (Media For All), who play a pivotal role in empowering Black, Asian, and ethnic minority talent to thrive in the media and advertising industry
The News at One will
Cedara, the Carbon Intelligence Platform,
The move will see over 50 people from PwC joining MediaSense, including PwC Partner, Sam Tomlinson, who will join the MediaSense management team as Chief Client Officer.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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