flydubai has partnered with Amperity, a customer data platform, to integrate traveller data as part of its current business strategy. This collaboration aims to connect customer insights in real time to provide more specific engagement across various stages of travel.
NDA spoke to Glen Pawson at M3.agency about why they
moved to Dubai
Dubai’s digital media scene is booming due to what seems to be a unique perfect storm of world-class infrastructure, aggressive government policy, and one of the most hyper-connected populations on Earth. As of 2026, Dubai has firmly established itself as the digital bridge between the East and West. NDA will be covering the region a lot more in the coming year and asked those in market for their views
While artificial intelligence is accelerating the speed and volume of online content, something unexpected is happening – people are slowing down. They’re seeking out substance over scroll. Across demographics, particularly among Gen Z and Millennials, audiences are showing a renewed hunger for meaningful long-form content that offers human personality and depth. In this shifting landscape, Substack has emerged as the go-to platform for writers, creators, and increasingly, brands.
Today marks my first full year working inside CTV ecosystem
If I’m honest, my preconceptions of the space weren’t flattering
At the time, CTV often felt pretentious. Heavy on jargon, dense with acronyms, and surrounded by what appeared to be a familiar inner circle receiving red-carpet treatment at industry events. Conversations felt over-engineered and difficult to penetrate unless you already spoke the language.
I was wrong. Sort of.
A significant proportion of startups and scaleups entering the UK or Europe fail not because their product is poor, but because their go-to-market strategy is non-existent, generic, or built on guesswork.
Nova, the digital creative platform and Tickle, the save-to-wallet advertising platform, today announced a strategic partnership aimed at expanding mobile engagement and driving performance for brands and agencies in the fourth quarter of 2025
At The Future of Media conference, a panel of industry leaders discussed how artificial intelligence is reshaping marketing, creativity and work itself.
The global advertising market has changed dramatically in just a few short years, reshaping the landscape for media owners, brands, and agencies alike. According to Alex Brownsell, Head of Content at WARC Media, this rapid transformation has not simply been a pandemic blip, it represents a fundamental break with the past.
AdCP has been the biuggest topic in adtech over the last couple of weeks. NDA spoke with industry figures about what it all means
What I’m seeing now isn’t just another industry disruption; it feels like the early stages of digital self-cannibalism. AI systems systematically drain their own data sources while promising infinite knowledge; a technological ouroboros devours its own tail until nothing remains.
Daryl Goodman-Gordon has enjoyed an eighteen-year career in the industry, which has included stints at Twitter, DoubleVerify, Clinch and now Squared.io, where he holds the position of VP of Sales. We asked Daryl to name his digital hero