Technology
New Business Bulletin: Hootsuite, Levi’s, Coca-Cola and more
New research, deals and launches from the last week.
15 November 2024
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New research, deals and launches from the last week.
A roundup of news from agencyland.
In a Fireside Chat at NDAl’s recent Foresight event with Editor Justin Pearts, James Leaver, CEO, Multilocal, outlined the benefits of curation in programmatic advertising.
Why aren’t mobile apps considered trusted, premium media environments? This sounds like a stupid question or indeed a suggestion that the mobile app environment isn’t premium or trusted media. But maybe the conversation needs changing.
In the ever-evolving landscape of
Jamie Toward (JT) is Head of Data at Teads in the UK. He has previously held roles at financial publisher Matching Hat (acquired by Incisive Media), the Omnicom content agency Redwood BBDO, MEC (now Wavemaker) and Karmarama (now part of Accenture Song). He is passionate about helping businesses get better by using data, and about helping people not be scared of maths.
As Artificial Intelligence (AI) is reshaping entire industries, organisations need a clear understanding of where they are and where they want to be on their AI maturity, as well as how to get there.
With technology evolving at a breakneck speed, understanding your AI maturity isn’t just beneficial; it’s essential. Not only does it enable businesses to keep pace with digital transformations, but it also facilitates more informed decision-making about where resources should be invested.
Martin Pavey is CEO at creative tech platform IVO. He has worked in media and digital tech for 25 years, starting out in film and TV before joining UK rich media start up Tangozebra in 2001. Post acquisition by DoubleClick, Pavey moved to creative workflow platform Peach, then onto a ten year career helping build Flashtalking into a global business.
In today’s entertainment landscape, gaming isn’t just a hobby; it’s a cultural juggernaut. The days when beauty brands could win over audiences with generic ads and celebrity endorsements are over. The new playground is gaming, where traditional marketing strategies falter and innovation reigns supreme. With the gaming industry booming, beauty brands are scrambling to get their slice of the action.
Espousing the work of Andrew Tindall in his most recent article for Marketing Week, the headline reads “Consistency is the top-class marketer’s secret weapon”, highlighting that “brands that score in the top 20% for consistency are more likely to generate awareness, differentiation, fame and attitude change”. The article goes on to talk at great length about this topic in the context of brand and creativity, largely in the sphere of advertising.
In a discussion with NDA Editor Justin Pearse, Richard Ottoy, the new UK Country Manager at TripleLift, shares views on his journey into the company, the future of adtech, and how TripleLift plans to tackle the changing landscape. We dive into why he joined, how he views the company’s market positioning, and the role of creative identity in building a brand.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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