Publishing
Mario Lamaa, MD, Data & Revenue Operations, Immediate Media joins as NDA columnist
Mario Lamaa is Managing Director, Data & Revenue Operations at Immediate Media and NDA’s new monthly columnist.
3 February 2026
Mario Lamaa is Managing Director, Data & Revenue Operations at Immediate Media and NDA’s new monthly columnist.
Pippa Scaife is Director of Digital Advertising at Sky Media. Before joining Sky Media, she held senior commercial roles at NBCUniversal, CNN International, and The Box Plus Network.
Shanil Chande recently joined Talon as its first Chief Programmatic Officer, a newly created role that signals the independent OOH specialist’s growing ambition in data, automation, and digital trading. With programmatic DOOH at a clear inflection point, and nearly half of UK brands now running programmatic-only campaigns, Talon wants to boost its presence in the market.
The inaugural PitchLab event, hosted by New Digital Age at The Century Club in London, set out to solve a familiar industry problem, how do independent agencies and technology partners build meaningful relationships in a market where everyone is time-poor and overloaded with pitches.
The inaugural PitchLab event, held by New Digital Age (NDA) at The Century Club in London, was a day dedicated to fostering collaboration between the UK’s most innovative technology companies and the thriving independent agency sector.
Maison New Digital Age (NDA), New Digital Age’s home for the week of Cannes Lions, will once again feature a week of podcasts, parties, editorial content and events.
By now you’re bored of people saying things like ‘2026 will be the year of AI’ and such like (you don’t need me to tell you which way the wind is blowing like the Michael Fish of Media).
The Middle East and North Africa (MENA) has rapidly evolved into one of the world’s most dynamic arenas for media and marketing innovation. With youthful populations, high social media penetration and an appetite for digital storytelling, cities such as Dubai and Riyadh have become fertile ground for new media models that blend local insight with global formats.
After more than two decades living and working in Dubai, Tariq Häkkinen has a rare, long-term perspective on how the Middle East’s media and technology landscape has evolved. A serial tech founder and former agency executive, Häkkinen has worked across Europe and the Middle East, spanning mobile, adtech, health tech and telecoms.
Sarah Treliving is Chief Data, Digital and Technology Officer at Goodstuff Communications and has over 25 years’ experience in media planning and buying agencies of all shapes and sizes.
I’m never going to write that this is the Year of AI. I spent years writing a variety of The Year of Mobile articles back in the day.
NDA’s new interview series, AI Marketing Pioneers, talks to leaders in this space to discover what they are dpong differently.