In an era of rapidly evolving digital consumption, television remains a dominant force in Europe, adapting to technological advances while retaining its unique role in our lives. RTL AdAlliance’s 2024 TV Key Facts report underscores this resilience, highlighting TV’s enduring relevance and the pivotal role AI now plays in enhancing advertising strategies.
Echoing through the Victorian railway arched halls of The Steel Yard, IAB UK’s Chief Marketing Officer, James Chandler, headed up an all-star cast of media leaders, including Uber Advertising, Tesco Media and Insight, Ocado Ads, ASOS, Nectar360 and SMG for IAB UK’s second Retail Media Upfronts.
NDA recently gathered leading CTV publishers at a roundtable debate, in partnership with Nexxen. We asked our guests one simple question: What are your hopes for the industry a year from now? Below is the second part of our CTV Wishes report.
Ryan Skeggs is Digital and
NDA’s recently gathered leading CTV publishers at a roundtable debate, in partnership with Nexxen. We asked all our guests one simple question: What are your hopes for the industry a year from now?
The European Commission’s (EC) recent ‘Digital Fairness Fitness Check’ report has received relatively little attention, likely due to its substantial detail and complexity. While many legal experts and policy ‘wonks’ are still delving into the report, including the 1000-page supporting documents, it’s important to be aware of its potential implications for many digital businesses.
Speakers announced so far include Ben&Jerry’s, NatWest, Boots, Lloyds TSB, Tesco, Monzo Bank, Heineken, and Haleon (owner of brands including Sensodyne).
Who doesn’t want brand safety? There are so many examples of brands turning up where they shouldn’t, or acquiring unsavoury associations, that marketers are understandably keen to preserve brand safety, and it’s typically revealed as their number one priority in studies.
The latest roundtable from NDA, in partnership with EX.CO, brings together experts from publishers looking to embed video in owned, operated and social in a way that delights both their audiences and advertisers.
In recent years, connected TVs (CTVs) have transformed the way advertisers reach their audience. With so many ways to now interact and captivate potential customers, non-endemic advertising on CTV stands out as a new and innovative way advertisers can expand their reach.
Whether it’s managing the asset library, or providing unique experiences for consumers, there is certainly a thirst for AI where Diageo is concerned. “We work with an artist in our Princes Street store in Edinburgh, our brand home, and every bottle is unique, printed in store. We can see that content is gifting relevance at scale and AI can help with that,” Lickfett reveals.
On October 8 and 9, 2024, professionals from across the advertising, tech, and marketing industries gathered at King’s Place for The Future of Media, Adwanted’s conference dedicated to the future of commercial media. With over 500 attendees and leading industry figures, the event offered a glimpse into how technology, media, and marketing are converging to reshape the future.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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